Paid Social Strategist

September 25

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Power Digital Marketing

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B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

501 - 1000 employees

🤝 B2B

👥 B2C

📋 Description

• Full ownership and execution of performance marketing via paid social platforms (TikTok, Meta, Pinterest, Snapchat, Reddit, LinkedIn) with heavier emphasis on TikTok and Meta • Execute builds and production A-Z with redundancy across channels • Lead execution of optimizations to improve performance relative to goals • Own strategic communication internally and externally for clients and client teams (proactive internal communication; autonomous client communication via email, calls, Slack) • Understand and apply marketing funnel, eCommerce model, and basic lead gen strategies; adapt strategy to landscape changes • Ownership of performance reporting and strategy communication; execute reporting A-Z, create presentations, present recaps, and leverage data to tell a story with clear next steps • Present forward-thinking plans and execute to drive business results • Contribute to a constructive and effective team environment; participate in growth and development of junior talent • Employ AI technologies to enhance and optimize business processes and utilize Power Digital's Nova ecosystem

🎯 Requirements

• Proficiency in spoken and written English at an advanced level is required • 1-2 years of digital marketing; Agency experience a plus • 1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus • 1+ years experience with Meta Ads and TikTok ads for direct response campaigns; additional platforms a plus (LinkedIn Ads, Pinterest Ads, etc) • 1+ years experience leading paid social strategy for direct response marketing efforts • 1+ years experience with Google Analytics, Shopify; other technical platforms a plus • 1 year experience client facing and handling communications • Excellent Excel skills with clear understanding of advanced Excel features • Excellent data analytics skills