Senior Enterprise Marketing Analyst

September 11

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Power Digital Marketing

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B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

501 - 1000 employees

🤝 B2B

👥 B2C

📋 Description

• The Sr. Growth Analyst is responsible for auditing current and prospective clients’ marketing programs and crafting integrated marketing plans across our full suite of channels, with special emphasis on social media (Facebook, TikTok, etc) and Google Ads (SEM, GDN, and YouTube). • Work closely with teams of channel specialists (including Programmatic, PR, SEO, Affiliate, Influencer, and Email) to develop impactful marketing strategies that will be used both by account teams and also to help Power Digital acquire new clients. • Planning: determining the best budget allocation by channel, medium, environment, objective, and stage in the funnel • Coordinating: working with channel specialists to ensure channel-level strategies align with the overarching plan • Research and analysis: learning about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc • Forecasting and projections: working with our specialists to pressure test forecasts and ensure that projections match up with client budgets, efficiency requirements, and business objectives.

🎯 Requirements

• 5+ years of cross-channel marketing program management experience • Understanding of marketing funnels and flywheels • Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client) • Competence in Google Ads, Facebook, and/or similar self-serve platforms • Familiarity with the larger marketing and media buying landscape • Familiarity with earned media channels • Familiarity with audience insight tools such as Global Web Index • Familiarity with Asana and Slack • Proficiency in spoken and written English at an advanced level is required for this role.