Power Digital Marketing
B2B • B2C • Marketing
Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.
Senior Enterprise Marketing Analyst
September 11
Power Digital Marketing
B2B • B2C • Marketing
Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.
đź“‹ Description
• Audit current and prospective clients’ marketing programs • Craft integrated marketing plans across full suite of channels with emphasis on social media and Google Ads • Work closely with channel specialists (Programmatic, PR, SEO, Affiliate, Influencer, Email) to ensure alignment • Plan budget allocation by channel, medium, environment, objective, and funnel stage • Coordinate channel-level strategies with overarching plan • Conduct research and analysis on prospective clients, industry, competitors, and customer profiles • Forecast and pressure test projections to align with client budgets, efficiency targets, and business objectives
🎯 Requirements
• 5+ years of cross-channel marketing program management experience • Understanding of marketing funnels and flywheels • Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client) • Competence in Google Ads, Facebook, and/or similar self-serve platforms • Familiarity with the larger marketing and media buying landscape • Familiarity with earned media channels • Familiarity with audience insight tools such as Global Web Index • Familiarity with Asana and Slack • Proficiency in spoken and written English at an advanced level
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