Power Digital Marketing
B2B • B2C • Marketing
Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.
Senior Marketing Analyst – Enterprise
September 11
Power Digital Marketing
B2B • B2C • Marketing
Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.
📋 Description
• Audit current and prospective clients’ marketing programs and craft integrated marketing plans across channels, with emphasis on social media and Google Ads • Work closely with channel specialists (Programmatic, PR, SEO, Affiliate, Influencer, Email) to develop impactful marketing strategies and ensure channel-level strategies align with overarching plan • Plan and determine budget allocation by channel, medium, environment, objective, and funnel stage • Conduct research and analysis on prospective clients, industry, competitors, ideal customer profile, and sentiment • Create forecasting and projections; pressure test forecasts to align projections with client budgets, efficiency requirements, and business objectives • Support account teams and contribute to client acquisition through appraisal production and appraisal collateral development • Focus on audit quality, audit speed, and accuracy of appraisal forecasts; meet KPIs (Appraisal Production, Win Rate, Percent of Appraised GP to Won GP)
🎯 Requirements
• Proficiency in spoken and written English at an advanced level is required • 5+ years of cross-channel marketing program management experience • Understanding of marketing funnels and flywheels • Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client) • Competence in Google Ads, Facebook, and/or similar self-serve platforms • Familiarity with social media platforms (Facebook, TikTok) and Google Ads channels (SEM, GDN, YouTube) • Familiarity with the larger marketing and media buying landscape • Familiarity with earned media channels • Familiarity with audience insight tools such as Global Web Index • Familiarity with Asana and Slack
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