Senior Marketing Ops Strategist

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🔥 0 minutes ago

🌐 Argentina, Brazil, +2 more countries – Remote

🇦🇷 Argentina – Remote 🇧🇷 Brazil – Remote 🇨🇴 Colombia – Remote 🇲🇽 Mexico – Remote

⏳ Contract/Temporary

🟠 Senior

⚙️ Marketing Operations

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Provide comprehensive marketing operations support for complex B2B and B2C lead-generation clients • Manage and perform HubSpot marketing automation platform and CRM setups, migrations, cleanups, and integrations • Set up custom objects and behavioral events • Strategize sales and marketing alignment automation • Lead target audience builds, list segmentation, lifecycle funnel automation, workflow development, and scoring model creation • Build CRM dashboards, custom reports, and KPI tracking for revenue teams • Optimize lead qualification automations and create campaigns and SOPs • Troubleshoot marketing technology stack issues and perform CRM customizations • Create sales performance and activity reports • Create operational and day-to-day SOPs for CRM utilization and clean data entry • Audit prospective and existing client systems • Identify opportunities to improve products, services, and department operations • Mentor team members and conduct account strategy sessions • Review and provide feedback on junior team members' reports and deliverables • Document processes and conduct client and sales team trainings • Manage 6–8 complex clients • Collaborate with team members across internal departments and roles

🎯 Requirements

• 4+ years of experience in marketing operations or a related role • Expert in HubSpot • Proficient in Pardot • High proficiency in Salesforce • Ability to build Salesforce reports and dashboards • Experience with Salesforce campaign setup and reporting • Experience with Salesforce field setup and mapping • Experience with Salesforce record customization • Intermediate to advanced automation-building experience • Experience with sales and marketing systems including ZoomInfo, SalesLoft, Insycle, and 6sense • Understanding of integrations between sales/marketing tools and marketing automation platforms or CRMs • Ability to troubleshoot issues within the marketing technology stack, including the CRM • Experience building complex processes and automations • Ability to discuss complex strategies and recommendations with clients • Advanced proficiency in spoken and written English • Excellent organizational, time-management, and prioritization skills • Comfortable with ambiguity and hypothesis-driven problem-solving

🏖️ Benefits

• Equal Opportunity Employer • Diversity and inclusion across backgrounds and experiences • No application, processing, or training fees