Power Digital Marketing
501 - 1000 employees
💼 Consulting
👥 B2C
📣 Marketing
Consulting • B2C • Marketing
Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.
Senior Marketing Ops Strategist
Job not on LinkedIn
🔥 41 minutes ago
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Power Digital Marketing
501 - 1000 employees
💼 Consulting
👥 B2C
📣 Marketing
Consulting • B2C • Marketing
Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.
📋 Description
• Provide comprehensive marketing operations support for complex B2B and B2C lead-generation clients • Manage tools and processes for lead capture, nurture, and revenue-funnel flow • Build, optimize, and maintain marketing operations foundations and processes • Perform high-level sales operations tasks, including automations and dashboards for revenue teams • Build and advise on standard CRM-use processes for sales teams • Produce factual and reliable reports • Provide senior support, ad hoc strategy, and troubleshooting assistance to Marketing Operations Strategists • Manage Marketing Automation Platform/CRM setups and migrations, primarily HubSpot • Clean and maintain Marketing Automation Platforms/CRMs, including deduplication, field standardization, asset organization, contact purges, sync-error resolution, compliance setup, and custom-field consolidation • Set up custom objects, behavioral events, integrations, audience builds, segmentation, lifecycle automation, workflows, and scoring models • Build CRM dashboards, optimize lead qualification automation, create campaigns and SOPs, troubleshoot systems, and develop custom reports • Set up and track KPI fields, sales performance reports, activity reports, and CRM utilization SOPs • Audit client systems and identify opportunities to improve products and services • Mentor team members, lead strategy sessions, review junior deliverables, develop product offerings, document processes, and conduct trainings • Manage 6–8 complex clients and target a 90% client retention rate • Lead trainings, support team development, and collaborate across internal departments
🎯 Requirements
• 4+ years of experience in marketing operations or a related role • Advanced spoken and written English proficiency required • Expert in HubSpot • Proficient in Pardot • High proficiency in Salesforce • Ability to build Salesforce reports and dashboards • Experience with Salesforce campaign setup and reporting • Experience with Salesforce field setup and mapping • Experience with Salesforce record customization • Intermediate to advanced automation-building skills • Experience with sales and marketing tools such as ZoomInfo, SalesLoft, Insycle, and 6Sense • Understanding of integrations between sales/marketing tools and Marketing Automation Platforms/CRMs • Ability to troubleshoot issues within the marketing technology stack and CRM • Experience building complex processes and automations • Ability to discuss complex strategies and recommendations with clients • Comfort with ambiguity and hypothesis-driven problem-solving • Excellent organizational, time-management, and prioritization skills
🏖️ Benefits
• Equal Opportunity Employer commitment • Contract, project-based position • Remote work arrangement
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