Power Digital Marketing
501 - 1000 employees
💼 Consulting
👥 B2C
📣 Marketing
Consulting • B2C • Marketing
Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.
Senior Marketing Ops Strategist
Job not on LinkedIn
🔥 0 minutes ago
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Power Digital Marketing
501 - 1000 employees
💼 Consulting
👥 B2C
📣 Marketing
Consulting • B2C • Marketing
Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.
📋 Description
• Provide comprehensive marketing operations support for complex B2B and B2C lead-generation clients • Manage, set up, migrate, clean, and optimize marketing automation platforms and CRMs, primarily HubSpot • Configure custom objects, behavioral events, integrations, compliance programs, fields, and data synchronization • Develop sales and marketing alignment automations, audience builds, segmentation, lifecycle funnel automation, workflows, and scoring models • Build CRM dashboards, reports, campaigns, KPI tracking, qualification automations, and customizations • Create operational SOPs for CRM utilization and clean data entry • Troubleshoot marketing technology stack and CRM issues • Audit prospective and existing client systems • Mentor team members, lead strategy sessions and trainings, and review junior team deliverables • Contribute to product and department improvements and document processes • Manage 6–8 complex clients, targeting $25k/month RPE and 90% client retention • Collaborate closely with internal teams and support team member development
🎯 Requirements
• Advanced spoken and written English proficiency required • Contract, project-based position • 4+ years of experience in marketing operations or a related role • Expert in HubSpot • Proficient in Pardot • High proficiency in Salesforce • Ability to build Salesforce reports and dashboards • Experience with Salesforce campaign setup and reporting • Experience with field setup and mapping • Experience with record customization • Intermediate to advanced automation-building ability • Experience with sales and marketing systems such as ZoomInfo, SalesLoft, Insycle, and 6sense • Understanding of how sales and marketing systems interact and integrate with marketing automation platforms and/or CRMs • Ability to troubleshoot issues within the marketing technology stack, including CRM systems • Experience building complex processes and automations • Ability to be client-facing and discuss complex strategies and recommendations • Ability to structure complex issues and use a hypothesis-driven problem-solving approach • Excellent organizational, time-management, and prioritization skills
🏖️ Benefits
• Equal Opportunity Employer • Diversity and inclusion-focused workplace • No application, processing, or training fees
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