Power Digital Marketing
501 - 1000 employees
💼 Consulting
👥 B2C
📣 Marketing
Consulting • B2C • Marketing
Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.
Senior Marketing Ops Strategist
Job not on LinkedIn
🔥 0 minutes ago
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Power Digital Marketing
501 - 1000 employees
💼 Consulting
👥 B2C
📣 Marketing
Consulting • B2C • Marketing
Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.
📋 Description
• Provide comprehensive marketing operations support for complex B2B and B2C lead-generation clients • Manage and perform HubSpot marketing automation platform and CRM setups and migrations • Clean and maintain marketing automation platforms and CRMs, including deduplication, field standardization, asset organization, contact purges, sync-error resolution, compliance setup, and custom-field consolidation • Set up custom objects, behavioral events, and native platform integrations • Strategize sales and marketing alignment automation • Lead audience builds, list segmentation, lifecycle-funnel automation, workflow development, and scoring-model creation • Build CRM dashboards with revenue-team metrics and KPIs • Optimize lead-qualification automation, campaigns, SOPs, reports, dashboards, and system customizations • Develop sales operations processes, KPI tracking, sales-performance reports, and CRM-utilization SOPs • Audit prospective and existing client systems and identify product and service improvements • Mentor team members, lead strategy sessions, and review junior team deliverables • Develop product offerings, document processes, and conduct client or sales-team training • Manage 6–8 complex clients and support client retention and revenue goals • Collaborate with internal departments and roles
🎯 Requirements
• 4+ years of experience in marketing operations or a related role • Expert in HubSpot • Proficient in Pardot • High proficiency in Salesforce • Ability to build reports and dashboards • Experience with campaign setup and reporting • Experience with field setup and mapping • Experience with record customization • Intermediate to advanced automation-build experience • Experience with sales and marketing systems including ZoomInfo, SalesLoft, Insycle, and 6sense • Understanding of integrations with marketing automation platforms and/or CRMs • Ability to troubleshoot issues within the marketing technology stack and CRM • Experience building complex processes and automations • Ability to discuss complex strategies and recommendations with clients • Advanced spoken and written English proficiency required • Excellent organizational, time-management, and prioritization skills
🏖️ Benefits
• Equal Opportunity Employer • Diversity and inclusion in the workplace • No application, processing, or training fee at any stage of recruitment or hiring
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