Senior Media Manager, Healthcare

November 19

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Power Digital Marketing

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B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

501 - 1000 employees

🤝 B2B

👥 B2C

📋 Description

• Successful end-to-end management of designated paid media accounts • Meet pacing and KPI requirements for held accounts • Own all Paid Search strategy, project ideation, road mapping, & testing, leading the team with confidence and direction • Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements. • Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts • Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings • Function as primary point of contact both internally and externally for all ‘owned’ accounts – responsible for pacing and performance of accounts • Responsible for generating reporting, writing insights, and communicating with the client for designated accounts • Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions • Responsible for strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives) • Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.) • Responsible for continual testing, verification, and improvement of full-funnel structures

🎯 Requirements

• 4-5+ years of experience, primarily in Paid Search • Ideal candidates also have experience in Paid Social, Programmatic, or both • Required platform expertise: Google Ads • Suggested additional platform familiarity: Bing, Meta, a DSP platform • Experience managing paid media budget ranges above 100k per month • Experience driving paid media strategy and testing • Confident ability to communicate with and convince clients • Great at reporting and insights, and great at identifying and optimizing towards client business goals • Experience in full project ownership, from the first step of writing strategy briefs and recommendations, all the way to deploying campaigns/tests in-platform and reporting on results • Excellent communication, problem-solving, and interpersonal skills • Proficient in Microsoft Office Suite and Google Workspace • Ability to interface with both internal team members and clients • Ability to multitask and prioritize tasks effectively

🏖️ Benefits

• Power Digital's people and culture are at the core of our success. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. • Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.