Senior Media Manager, Paid Social – Healthcare

🔥 23 hours ago

🇦🇷 Argentina – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 16%

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Logo of Power Digital Marketing

Power Digital Marketing

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Partner with the Media Supervisor to shape strategy and planning • Lead client conversations and reinforce strategic direction • Identify testing and growth opportunities • Support the Associate Media Director across media planning • Own daily management of paid media campaigns • Analyze performance drivers and optimize campaigns • Turn data into clear, actionable recommendations • Collaborate with the creative team to develop assets, messaging, and design concepts • Manage designated paid media accounts end-to-end • Meet pacing and KPI requirements • Identify client goals, priorities, and efficiency requirements with Account Managers and the Media Supervisor • Increase billing for existing accounts and propose expanded media coverage • Learn new strategies, test platforms, and expand Paid Media offerings • Serve as primary internal and external point of contact for owned accounts • Generate reporting, write insights, and communicate performance to clients • Maintain accounts through optimizations, structural updates, bidding methodologies, conversion types, and copy revisions • Develop and adjust campaign strategies to meet client business goals • Design and deploy monthly and quarterly tests across structure, targeting, creative, messaging, and conversion • Continually test, verify, and improve full-funnel structures • Meet KPIs including pacing within 98% of budget goal, conversion goals within 95% of target, on-time completion of deliverables, and $30K revenue per employee

🎯 Requirements

• Proficiency in spoken and written English at an advanced level is required • 4-5+ years of experience, primarily in Paid Social • Experience in multiple paid social channels, paid search, or programmatic preferred • Required platform expertise: Meta Ads • Experience with LinkedIn, TikTok, or Reddit ads preferred • Familiarity with Google Ads, Bing, or a DSP platform suggested • Experience managing paid media budget ranges above 100k per month • Experience driving paid media strategy and testing • Confident ability to communicate with and convince clients • Strong reporting and insights capabilities • Experience identifying and optimizing towards client business goals • Experience in full project ownership, from strategy briefs and recommendations through campaign/test deployment and reporting • Excellent communication, problem solving and interpersonal skills • Proficient in Microsoft Office Suite and Google Workspace • Ability to interface with internal team members and clients • Ability to multitask and prioritize tasks effectively

🏖️ Benefits

• Equal Opportunity Employer • Diversity and inclusion-focused workplace culture • No application, processing, or training fees

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