Power Digital Marketing
B2B • B2C • Marketing
Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.
Senior Paid Search Strategist
September 17
Power Digital Marketing
B2B • B2C • Marketing
Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.
📋 Description
• Own execution, performance, and growth of Paid Search service within assigned book of business • Service complex, enterprise-level accounts with campaign creation, daily optimizations, and high-level strategy ownership • Provide intelligent analysis, interpretation, and action plans based on campaign performance and client data sources of truth (e.g., GA, Shopify) • Participate in weekly department scrums and training sessions • Continuously seek to improve campaign performance against client goals • Maintain frequent and excellent communication with internal teams and assigned clients • Utilize AI and outsource resources to assist in workflow and employ AI technologies to optimize business processes • Participate in development of new department training materials • Utilize and leverage Power Digital's Nova ecosystem as it relates to the department
🎯 Requirements
• Ideally 3-4 years of digital marketing experience • 2+ years in an agency setting • Minimum 2+ years of hands-on experience with Search Engine Marketing (SEM) including campaign development and optimization (bid optimization, keyword research, ad copy development) on large, enterprise-level accounts • Significant campaign management experience in 3 or more of: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Expert knowledge of funnel marketing and paid media’s place in the marketing funnel • Strong ability to formulate meaningful insights from marketing data and tell the story • Proficiency in spoken and written English at an advanced level • Experience working with client-specific data sources of truth (e.g., GA, Shopify) • Familiarity with AI tools and outsourcing resources for workflow assistance • Ability to utilize Power Digital's Nova ecosystem
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