Power Digital Marketing
B2B • B2C • Marketing
Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.
Senior Paid Search Strategist
September 14
Power Digital Marketing
B2B • B2C • Marketing
Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.
📋 Description
• Enterprise-level account campaign management, including daily optimizations, campaign creation, and high-level strategy ownership • Provide intelligent analysis, interpretation, and action plans based on campaign performance data and client-specific sources (e.g., GA, Shopify) • Participate and engage in weekly department scrums and training sessions • Continuously seek to improve campaign performance against client goals • Maintain frequent and excellent communication with internal teams and assigned clients • Seek to utilize available AI and outsource resources to assist in workflow • Participate in the development process for new department training materials • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
🎯 Requirements
• Ideally 3-4 years of digital marketing experience • 2+ years in an agency setting • Minimum 2+ years of hands-on experience with Search Engine Marketing (campaign development and optimization, bid optimization, keyword research, ad copy development) on large, enterprise-level accounts • Significant campaign management experience in 3 or more of: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Expert knowledge of funnel marketing and paid media’s place in the marketing funnel • Strong ability to formulate meaningful insights from marketing data • Proficiency in spoken and written English at an advanced level
🏖️ Benefits
• Remote work (position listed as Remote - Honduras) • Weekly department scrums and training sessions for channel knowledge • Opportunities to participate in development of training materials and professional growth • People-first firm culture with emphasis on diversity and inclusion
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