Senior Brand Marketing Manager

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🕒 July 7

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Practice EHR

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

⚕️ Healthcare Insurance

☁️ SaaS

🤖 Artificial Intelligence

Healthcare Insurance • SaaS • Artificial Intelligence

Practice EHR is a comprehensive electronic health record (EHR) software solution designed specifically for medical professionals. It offers an array of features that streamline practice management, including scheduling, e-prescribing, billing, and reporting. With a user-friendly interface and cloud-based accessibility, Practice EHR allows healthcare providers to focus more on patient care and less on administrative tasks, making it suitable for practices of any specialty and size.

📋 Description

• Own the brand function from the ground up • Define Practice Better's unique brand positioning voice, and identity framework • Lead messaging architecture ensuring precision and consistency • Conduct ongoing competitive brand audits • Lead content planning and strategy • Build and manage a year-round content calendar • Design and run brand programs that are measurable and scalable • Develop programs that turn customers into brand advocates • Deliver on-brand events, webinars, and joint campaigns • Build relationships with relevant journalists and platforms • Propose brand KPIs and own the measurement framework

🎯 Requirements

• 6–10 years of brand and content marketing experience • Proven track record at a SaaS company in the $25M–$100M ARR range • Experience in health, wellness, or health-adjacent tech is a strong plus • Built brand positioning and content strategy from near-scratch • Ran PR and earned media without an agency

🏖️ Benefits

• Health, dental, and vision coverage from day 1 • RRSP matching • Generous paid parental leave • Annual learning stipends • Unlimited vacation • $750 annual Health & Wellness Allowance • $1,000 annual Learning & Development Allowance • $500 annual Home Office Allowance • Personalized support for family-building and fertility journeys • Confidential, digital mental health support from licensed professionals • Company-wide holiday closure in December