Information Systems Analyst II – HubSpot Administrator

🕒 January 1

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PracticeTek

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2020

⚕️ Healthcare Insurance

☁️ SaaS

🤝 B2B

Healthcare Insurance • SaaS • B2B

PracticeTek is an innovative software and services company revolutionizing healthcare practices by delivering solutions that foster exceptional patient experiences and simplify the business operations of clinicians. The company empowers the growth of healthcare clinics across various specialties including dental, orthodontics, optometry, chiropractic, physical therapy, dermatology, and medical spas. With a focus on healthcare SaaS, PracticeTek collaborates with healthcare providers to help them scale efficiently and enhance the quality of care delivered to patients.

📋 Description

• Own day-to-day configuration and governance of HubSpot • Manage user roles, permissions, and system settings across multiple brands and BUs • Establish and enforce governance standards for naming conventions, workflows, and reporting • Maintain sandboxes and change control processes to ensure stability and audit readiness • Maintain clean, accurate, deduplicated data within HubSpot and connected systems • Ensure seamless and reliable integration with Salesforce • Troubleshoot sync errors, manage data flow during M&A dataset migrations • Partner with Marketing Ops and Sales Ops to refine lead scoring, lifecycle management, and ICP alignment • Build, test, and manage marketing automation workflows including lead routing, and nurture • Optimize processes that improve lead management, conversion, and campaign execution • Establish and maintain governance processes for HubSpot data security, access controls, and compliance (GDPR, CAN-SPAM, CCPA) • Document and communicate system changes to ensure alignment across Enterprise Architecture and Marketing Ops • Develop and maintain HubSpot native dashboards and reports that track funnel performance and attribution • Provide reporting on data hygiene, compliance (opt-out/Do Not Contact), and system performance • Train and support Marketing and Sales resources on HubSpot best practices

🎯 Requirements

• 3–5 years of hands-on HubSpot administration experience (Marketing Hub specifically) • Strong knowledge of Salesforce CRM and HubSpot CRM integration best practices and HubSpot native connector • Experience administering HubSpot in a complex environment with multiple BUs or brands • Extensive experience managing HubSpot lifecycle stages, lead scoring, workflows, and multi-brand campaign structures • Experience configuring and delivering Marketing reports and dashboard using HubSpot native reporting tools, with proven ability to generate insights from data and translate them into actionable strategies • Familiarity with compliance frameworks (GDPR, CCPA, CAN-SPAM) as they apply to marketing systems • Proficiency in data governance, deduplication, normalization, and integration with third-party tools (ZoomInfo, LinkedIn Ads, etc.) • Strong understanding of SaaS administration best practices, including identity management, system integrations, and data governance; experience with APIs, Zapier, or middleware tools a plus • Excellent communication skills with a track record of partnering cross-functionally with Marketing, Sales, and IT teams; comfortable balancing enterprise standards with brand-level needs • HubSpot Admin, HubSpot Marketing Software, and/or Salesforce Admin certifications required

🏖️ Benefits

• Comprehensive health, dental, and vision coverage options • Wellness benefits that support lifestyle, behavioral health, and overall wellbeing • Flexible paid time off, sick time, and 10 company-paid holidays • 401(k) plan with company match to help you build your future • Culture Committee driving initiatives that spark connection, fun, and belonging • A workplace powered by innovation, collaboration, and energy every day