Senior Content Strategist

Job not on LinkedIn

October 20

Apply Now

Receive Emails with Similar Jobs

Praytell

WebsiteLinkedInAll Job Openings

Media • B2B

Praytell is a global creative communications agency that specializes in public relations, digital marketing, influencer marketing, and creative marketing. With expertise in sectors such as travel and tourism, beverage, corporate reputation, tech, lifestyle, and sports, Praytell focuses on crafting 'Creative That Earns' real attention for brands. Their campaigns blend data, empathy, and creativity, engaging audiences strategically across various platforms. Praytell prides itself on its team culture, offering benefits such as health and wellness programs and a four-day work week to foster creativity and support client growth.

51 - 200 employees

📱 Media

🤝 B2B

📋 Description

• Own Client Strategy: Lead content and channel strategy for select accounts, from owning content calendars and creative briefings to programming and optimizations, ensuring every aspect ladders up to client goals. • Inspire Creative: Translate cultural trends, consumer insights, and performance data into clear, sharp briefs that fuel standout creative work. • Drive Optimization: Review and analyze monthly and campaign-level social performance data to develop insights and actionable recommendations that keep content fresh and effective. • Spot What’s Next: Stay plugged into platforms, culture, and consumer sentiment to identify real-time opportunities where brands can show up authentically. • Collaborate Across Teams: Partner with Analytics, Creative, Influencer, PR, and Account teams to connect the dots between learnings, KPIs, and integrated brand storytelling. • Lead Social Listening: Conduct ongoing social listening and competitive scanning to inform POVs, campaign planning, and rapid-response opportunities. • Champion Best Practices: Track innovations across TikTok, Instagram, YouTube, X, Pinterest, Twitch, and beyond, shaping platform-native strategies, testing formats, and driving engagement. • Elevate the Team: Contribute to playbooks, POVs, and trainings that help the team level up on emerging formats, cultural shifts, and best practices.

🎯 Requirements

• 4-5 years of social media or content strategy experience, ideally at a digital/social agency or in-house content studio. • Proven success leading content calendars, writing social briefs, and guiding influencer or creator-driven campaigns. • Deep fluency in social platforms, especially short-form video (TikTok, Reels, Shorts) and a knack for creator-led storytelling. • Skilled at partnering with analytics teams to interpret social performance metrics and turn them into optimization strategies. • Proven ability to connect emerging cultural trends and platform behaviors to brand narratives and content strategy. • Comfortable collaborating cross-functionally under senior leadership, while balancing independent account work • Curiosity and working knowledge of how new communities and platforms (Reddit, Twitch, WhatsApp, etc.) are shaping consumer engagement. • Strong communicator who thrives in a fast-paced, idea-driven, and collaborative environment. • A passion for storytelling at the intersection of culture, creativity, and community.

🏖️ Benefits

• Comprehensive health care (Medical, Dental, Vision) • Employee Stock Ownership Plan (ESOP), where you receive shares of Project Worldwide, our parent company, for every year you work here • Traditional and Roth 401(k) options with an annual employer contribution based on company performance • Flexible Time Off (FTO), more than a dozen company holidays and mental health days • Flexible work locations within the US, remote is a-ok! We also have physical hubs and offices in LA, SF, Austin, Chicago and New York • Flex Fridays, aimed to keep Fridays meeting-free (with exceptions) for focused work and providing you space to support your personal wellbeing while delivering great client service • Access to our Employee Assistance Program (EAP) giving you and your family access to mental health resources, family and relationship support, career resources, legal and financial services, discounts and more • Paid parental leave and fertility support programs • Training and team-building programs and activities • Camp Praytell, our company offsite (eligibility based on employee start date) • Our wonderful Employee Resource Groups (BEACON, Compañeros, elevAsian, Herizon and Prism) • And more!