Senior Publicist

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3 days ago

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PR by the Book

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B2B • Media • Publishing

PR by the Book is a public relations firm dedicated to helping authors build their influence and market their books effectively. With over 20 years of experience, the company specializes in creating personalized publicity campaigns that incorporate both traditional and digital marketing strategies. They focus on developing a comprehensive digital platform for authors, ensuring that their stories gain the visibility they deserve, and helping them connect with their audience long after the book launch.

2 - 10 employees

Founded 2002

🤝 B2B

📱 Media

📋 Description

• Write press packs, experts pages, sample media questions and media pitches. • Manage media relations campaign execution and client communication. • Identify opportunities for contributed articles and tip lists for clients. • Develop, identify and maintain relationships with the media. • Pitch and secure placements in traditional and online media outlets and manage media requests for clients. • Attend client meetings. • Research media, newsworthy topics/events and angles/pitches online. • Work closely with chief publicity strategist to craft and execute PR campaigns. • Maintain communication with clients via phone, email for monthly updates and goal setting. • Review campaign analytics with clients. • Help authors create consistent branding. • Attending monthly Zoom team meetings and Zoom brainstorm strategy sessions.

🎯 Requirements

• 5+ years of PR campaign management and execution • Self-starter with initiative and literary creativity • Book lover • Positive attitude/team player • Understanding of Muck Rack media database a plus • Excellent communication skills • Independently manages workflow • Creative writer • Ability to work from a home office

🏖️ Benefits

• Flexible schedule • Virtual office