Director, Social Media

13 hours ago

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Precision Medicine Group

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Biotechnology • Healthcare Insurance • Pharmaceuticals

Precision Medicine Group is a global team of experts that specializes in precision medicine, which combines advanced lab sciences, translational informatics, regulatory affairs, payer insights, and marketing communications. The company focuses on overcoming product development and commercialization challenges for pharmaceutical and life sciences clients. Their services include biomarker-driven research and development, as well as commercialization support for life science organizations from launch to product maturity. Precision Medicine Group operates through two main arms: Precision for Medicine and Precision AQ, specializing in clinical and commercial solutions respectively.

1001 - 5000 employees

Founded 2012

🧬 Biotechnology

⚕️ Healthcare Insurance

💊 Pharmaceuticals

💰 $35.2M Venture Round on 2021-03

📋 Description

• Play a key leadership role for the overall health and management of the Social Media Department with an emphasis on paid media strategy & planning, campaign management oversight, thought leadership and business development. • Assess, develop, propose and implement long-term social media strategies that connect paid and organic efforts and align with client needs and objectives. • Oversee development and implementation of all social media campaigns to ensure efficient execution and optimization, employing best practices to meet deadlines and track progress. • Conduct ongoing performance tests to gauge content and campaign effectiveness; gather data and recommend updates to strategy, creative and/or budgets based on results. • Work closely with content strategy and creative teams to communicate learnings and provide insights for content; establishing processes for requesting, publishing, and retiring content. • Oversee day-to-day paid social media campaign management: campaign planning and setup, Ad creation, quality control, budget pacing, testing, measurement/reporting, and optimization across multiple social platforms for clients across varied verticals. • Mentor and build relationships with social paid media management team, demonstrating strong competency of all junior and midlevel paid media manager responsibilities and comfortably provide training, coverage, and/or oversight as needed. • Serve as the primary client-facing paid and organic social media strategy lead, presenting strategies, performance insights, and innovation opportunities in client meetings. • Collaborate with other inter-agency and partner-agency teams as needed to build and manage integrated campaigns, analyze results, and share learnings across channels and programs. • Stay up to date with the latest digital technologies, social media trends, platform changes, and cutting-edge tactics. • Apply learnings to campaigns to keep clients at the forefront of new trends and help drive mutual client/agency growth. • Partner with Omnichannel Team Leads in elevating the Digital practice (e.g., sharing advanced tactics, presenting at client meetings, mentoring employees not on your direct team). • Cultivate strong relationships with existing clients, ensuring their satisfaction and identifying upselling or cross-selling opportunities. • Participate actively in business development initiatives representing the Social Media team.

🎯 Requirements

• Bachelor’s Degree, or equivalent experience • 6+ years of relevant working experience in healthcare paid and organic social media-related efforts, developing and managing campaigns and integrating with organic strategies. • Strong understanding of social analytics, attribution, and optimization best practices. • Exceptional client-facing communication and presentation skills. • Passion for innovation and staying ahead of industry trends with a strong understanding of social platforms (Meta, Instagram, LinkedIn, Google My Business, YouTube, X, TikTok, Bluesky, Pinterest, etc.) and analytics applications (Sprout Social, Looker Studio, Google Analytics etc.). • Detail-oriented and highly organized with the ability to handle multiple projects with ease, prioritizing when necessary. • May require travel domestically including overnight stays.

🏖️ Benefits

• Health insurance • Retirement savings benefits • Life insurance • Disability benefits • Parental leave • Paid time off for sick leave and vacation • Discretionary annual bonus