Director, Social Media

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PRECISIONvalue

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Healthcare Insurance • Pharmaceuticals • Enterprise

PRECISIONvalue is a company that specializes in market access and commercialization strategies for life sciences and pharmaceutical industries. They leverage a team of experts, including former payer decision makers, to provide insights across various market channels. Their services include demonstrating the value of life-science innovations, strategic market access, training solutions, and developing key insights for commercialization success. PRECISIONvalue also offers on-demand webinars, white papers, and forums to share exclusive insights with their clients. They focus on ensuring that life-changing medicines are accessible to patients by combining scientific data and empathetic communication strategies to maximize commercial success.

501 - 1000 employees

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🏢 Enterprise

📋 Description

• Play a key leadership role for the overall health and management of the Social Media Department with an emphasis on paid media strategy & planning, campaign management oversight, thought leadership and business development. • Assess, develop, propose and implement long-term social media strategies that connect paid and organic efforts and align with client needs and objectives. • Oversee development and implementation of all social media campaigns to ensure efficient execution and optimization, employing best practices to meet deadlines and track progress. • Conduct ongoing performance tests to gauge content and campaign effectiveness; gather data and recommend updates to strategy, creative and/or budgets based on results. • Work closely with content strategy and creative teams to communicate learnings and provide insights for content; establishing processes for requesting, publishing, and retiring content. • Oversee day-to-day paid social media campaign management: campaign planning and setup, Ad creation, quality control, budget pacing, testing, measurement/reporting, and optimization across multiple social platforms for clients across varied verticals. • Mentor and build relationships with social paid media management team, demonstrating strong competency of all junior and midlevel paid media manager responsibilities and comfortably provide training, coverage, and/or oversight as needed. • Serve as the primary client-facing paid and organic social media strategy lead, presenting strategies, performance insights, and innovation opportunities in client meetings. • Collaborate with other inter-agency and partner-agency teams as needed to build and manage integrated campaigns, analyze results, and share learnings across channels and programs. • Stay up to date with the latest digital technologies, social media trends, platform changes, and cutting-edge tactics. • Apply learnings to campaigns to keep clients at the forefront of new trends and help drive mutual client/agency growth. • Partner with Omnichannel Team Leads in elevating the Digital practice (e.g., sharing advanced tactics, presenting at client meetings, mentoring employees not on your direct team). • Cultivate strong relationships with existing clients, ensuring their satisfaction and identifying upselling or cross-selling opportunities. • Participate actively in business development initiatives representing the Social Media team.

🎯 Requirements

• Bachelor’s Degree, or equivalent experience • 6+ years of relevant working experience in healthcare paid and organic social media-related efforts, developing and managing campaigns and integrating with organic strategies. (Agency and FDA-regulated pharmaceutical preferred) • Strong understanding of social analytics, attribution, and optimization best practices. • Exceptional client-facing communication and presentation skills. • Passion for innovation and staying ahead of industry trends with a strong understanding of social platforms (Meta, Instagram, LinkedIn, Google My Business, YouTube, X, TikTok, Bluesky, Pinterest, etc.) and analytics applications (Sprout Social, Looker Studio, Google Analytics etc.). • Detail-oriented and highly organized with the ability to handle multiple projects with ease, prioritizing when necessary. • May require travel domestically including overnight stays.

🏖️ Benefits

• discretionary annual bonus • health insurance • retirement savings benefits • life insurance • disability benefits • parental leave • paid time off for sick leave and vacation