Head of Content

Job not on LinkedIn

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Prenetics

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

🏥 Healthcare

🍽️ Food & Beverage

📣 Marketing

Healthcare • Food & Beverage • Marketing

Prenetics is a Nasdaq-listed health sciences company that develops and delivers consumer-focused diagnostic and genetic testing services and related health technologies to bring healthcare closer to people globally. The company emphasizes innovation, data-driven solutions, and scalable digital and laboratory infrastructure to support population health, consumer testing, and workplace and travel testing programs. Prenetics also positions itself as a growth-oriented employer with global teams across technology, marketing, and clinical operations.

📋 Description

• Define IM8’s global content strategy across paid, owned, earned and ambassador channels • Translate commercial priorities into creative territories, campaigns and production plans • Build a consistent global brand narrative across platforms, audiences and markets • Own the creative programme supporting more than $10 million in monthly advertising investment • Partner with performance marketing teams to improve customer acquisition, conversion and profitable growth • Build systems for concept development, testing, iteration and scaling • Set creative standards across Meta, Instagram, TikTok, YouTube, Google, AppLovin, streaming, television, ecommerce, email, retail and organic social • Lead content strategy for global ambassadors, athletes, clinicians, experts, influencers and creators • Build content franchises around partners and coordinate content across IM8 and partner audiences • Establish workflows for briefs, production, approvals, versioning, localization, compliance, distribution and measurement • Build the operating system required to produce 10,000–20,000 assets every month • Develop a global content calendar and capacity plan • Build, lead and develop a multidisciplinary content organisation • Define team structures across creative direction, copy, design, video, social, production, performance creative and creative operations • Establish accountability between global content and channel or regional teams • Measure creative contribution to growth, acquisition, testing velocity, launch time, fatigue, asset effectiveness, brand consistency and production efficiency

🎯 Requirements

• Leadership experience within a high-growth global consumer, health, wellness, sports, beauty, technology or ecommerce brand • Experience overseeing high-volume content production across paid media, organic, ecommerce, CRM and brand channels • Strong understanding of performance creative, including testing, fatigue, iteration, attribution and scaling • Experience producing fast-turnaround platform-native content and major brand campaigns • Track record of building teams, workflows and external production ecosystems • Experience working with high-profile ambassadors, athletes, celebrities, creators or experts • Ability to use data to improve creative decisions without homogenising the work • Excellent creative judgement across copy, design, photography and film • Deep understanding of how content behaves differently across platforms and markets • Confidence to challenge briefs, simplify complexity and establish a clear creative point of view • Active, fluent daily AI tool usage is mandatory • Shortlisted candidates must complete the role-specific Beat Claude Challenge assignment • Ability to work collaboratively, adapt, and solve problems creatively

🏖️ Benefits

• Opportunity to grow with Prenetics • Opportunity to constantly change and evolve with the company • Creative problem solving and collaborative work environment