Influencer Marketing Manager

🕒 May 4

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Logo of Prenetics

Prenetics

51 - 200 employees

Founded 2014

🧬 Biotechnology

👥 B2C

🔬 Science

Biotechnology • B2C • Science

Prenetics is a Nasdaq-listed health sciences company that develops and delivers consumer-focused diagnostic and genetic testing services and related health technologies to bring healthcare closer to people globally. The company emphasizes innovation, data-driven solutions, and scalable digital and laboratory infrastructure to support population health, consumer testing, and workplace and travel testing programs. Prenetics also positions itself as a growth-oriented employer with global teams across technology, marketing, and clinical operations.

📋 Description

• Build and manage a tiered paid creator programme across micro, mid-tier, macro, and celebrity/athlete tiers • Develop standardised rate cards, creative briefs, and performance benchmarks for every tier • Negotiate contracts and manage relationships with talent agencies, managers, and creators directly • Own the creator P&L — forecast spend, track ROAS, and optimise cost-per-acquisition by tier • Brief and quality-control content at scale while preserving authentic creator voice • Architect and scale a 1,000+ creator affiliate programme on TikTok Shop • Set commission structures, bonus incentives, and GMV targets that drive profitable growth • Manage TikTok Shop Seller Center, affiliate invite flows, sample seeding, and creator onboarding • Analyse affiliate performance data (Kalodata, TikTok analytics) to identify top performers and scale what works • Stay ahead of TikTok Shop algorithm changes, trending formats, and best practices • Design and run an always-on ambassador programme that turns genuine fans into brand advocates • Develop gifting, seeding, and community engagement strategies to drive organic creator content at scale • Build retention systems — loyalty tiers, exclusive access, co-creation opportunities — that keep creators engaged long-term • Create a self-serve creator portal with brand assets, briefs, and affiliate tools • Transform contracted athlete assets (Beckham, Sabalenka, Bearman, Giannis, Inter Miami) into high-performing content and campaigns • Collaborate with athlete management teams on shoot schedules, usage rights, and social amplification • Develop athlete-specific content playbooks — day-in-the-life, product routines, training content, match-day moments • Maximise ROI on existing ambassador contracts through strategic content planning and paid amplification • Implement and manage the influencer tech stack — CreatorIQ or Grin, Social Snowball, TikTok Seller Center, tracking/attribution tools • Build reporting dashboards and weekly performance reviews for leadership

🎯 Requirements

• 4+ years in influencer marketing, creator partnerships, or talent management — with at least 3 years in a leadership role • Proven experience managing eight-figure influencer/creator budgets with measurable ROI • Deep TikTok Shop fluency — you've built or scaled an affiliate programme and understand GMV economics • Experience working with athlete or celebrity talent and their management teams • Strong commercial acumen — you think in P&Ls, unit economics, and CAC, not just vanity metrics • Track record in DTC / subscription commerce , ideally in health, wellness, sports nutrition, or beauty • Hands-on with influencer platforms (CreatorIQ, Grin, Aspire, Social Snowball, or similar) • Excellent negotiation and relationship skills — comfortable with agents, managers, and C-suite alike • Builder mentality — you've hired teams, set up processes from scratch, and thrive in fast-moving environments • Active, fluent daily AI tool usage is mandatory, not optional.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities

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