Senior Media Buyer – TikTok

Job not on LinkedIn

🔥 11 minutes ago

🇭🇰 Hong Kong – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Prenetics

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

🏥 Healthcare

🍽️ Food & Beverage

📣 Marketing

Healthcare • Food & Beverage • Marketing

Prenetics is a Nasdaq-listed health sciences company that develops and delivers consumer-focused diagnostic and genetic testing services and related health technologies to bring healthcare closer to people globally. The company emphasizes innovation, data-driven solutions, and scalable digital and laboratory infrastructure to support population health, consumer testing, and workplace and travel testing programs. Prenetics also positions itself as a growth-oriented employer with global teams across technology, marketing, and clinical operations.

📋 Description

• Own day-to-day buying on IM8's TikTok Ads account and scale it into a primary acquisition channel • Report to the VP of Growth • Own blended new-customer CAC against Shopify as the source of truth • Structure campaigns and ad groups across multiple prospecting lanes • Make Campaign Budget Optimization versus ad-group-budget decisions • Decide when to use Smart+ / Smart Performance Campaigns versus manual management • Run testing pods with spend floors and allocate budget across lanes • Execute daily launches, kills, scales, and budget moves under pre-agreed thresholds and triggers • Name, explain, and log every account change • Run structured creative testing and maintain a pipeline of hooks, formats, Spark Ads, and creator content • Analyze hook rate, hold and completion, and CTR to distinguish creative failures from configuration failures • Scale winning campaigns without resetting the learning phase • Manage budget velocity, CPM inflation, audience saturation, and creative saturation • Cross-check TikTok attribution against Shopify daily and make kill/scale decisions using matured, full-day blended CAC • Partner with the creative team on pipeline velocity and flag creative age and fatigue • Partner with organic/creator and TikTok Shop efforts and contribute to secondary paid-channel expansion

🎯 Requirements

• 3–5 years of hands-on paid social media buying experience • DTC / e-commerce fluency, including CAC, LTV, contribution margin, and blended reality versus platform ROAS • Deep working knowledge of TikTok Ads mechanics, including learning phase behaviour, delivery concentration, bid strategies, Smart+ / Smart Performance Campaigns, attribution windows, TikTok Pixel, and Events API • Creative-first operating instinct focused on creative volume and iteration • Rigorous operating habits, including change logs, naming conventions, and threshold-based decisions • Personally structured, scaled, and been accountable for $10M+/year in TikTok ad spend, or provide a clear, specific reason why that benchmark does not apply • Based in Hong Kong or willing to relocate • Active, fluent daily AI tool usage is mandatory • Shortlisted candidates must complete the role-specific Beat Claude Challenge assignment • Meta and/or AppLovin buying experience is nice to have • Spark Ads, creator whitelisting, or TikTok Shop paid experience is nice to have • Subscription-business and retention-aware acquisition experience is nice to have • Health, wellness, or supplements experience is nice to have

🏖️ Benefits

• Opportunity to grow with Prenetics • Collaborative, growth-minded work environment • Fully remote work arrangement