B2B Marketing Manager – Content, SEO/GEO, Lead Gen, ERP, AI

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PRIMUS DELPHI GROUP GmbH

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2008

🏢 Enterprise

☁️ SaaS

🤝 B2B

Enterprise • SaaS • B2B

PRIMUS DELPHI GROUP GmbH is a company that specializes in providing Oracle ERP solutions and support across various industries. They are recognized for their expertise in Oracle NetSuite and Oracle ERP Cloud services, offering customized integrations and digital transformations for businesses. The company aids businesses in digitalizing processes and optimizing their Oracle technology to drive innovation and operational efficiency.

📋 Description

• Create B2B content (copy, graphics, short videos) for the website, blog, LinkedIn and campaigns (primarily German; English optional) • Maintain and further develop the WordPress website, including landing pages and the resources section • Plan and implement SEO (on-page, technical SEO in coordination with agencies, backlink strategy) • Manage SEO and Google Ads agencies (briefings, budgets, performance reviews) • Structure content to appear as a citable source in AI-powered search results • Monitor visibility (SEO + generative search) and derive concrete optimization measures • Design and execute lead-generation campaigns (email, LinkedIn, webinars, gated content) • Build and optimize landing pages, forms and lead flows, including A/B tests • Funnel reporting (traffic, leads, MQLs/SQLs, pipeline contribution) and ongoing optimization • Campaign management (email/LinkedIn), events and webinars • Reporting & analytics, market and competitor monitoring (ERP, cloud, AI)

🎯 Requirements

• 3+ years of experience in B2B marketing (ideally IT/software/consulting) • Fluent German (C2) and good English (B2+) • Confident user of WordPress, LinkedIn, Canva and an email tool (e.g., Mailchimp) • Experience in lead generation/campaign management and managing external agencies • Solid understanding of SEO; hands-on experience with GEO (geotargeting/geographic SEO) is a plus • Self-motivated, structured working style and close collaboration with Sales • Nice-to-have: experience with Oracle / Cloud ERP (or SAP/Microsoft) • Knowledge of HubSpot or comparable marketing automation/CRM platforms • Basic HTML/CSS skills for landing pages • Experience with ABM and intent-based B2B targeting • Familiarity with no-code workflows (Make, n8n) or prompt engineering

🏖️ Benefits

• Corporate benefits (e.g., company bike/JobRad, choice of laptop, Lunchit, etc.) • Attractive compensation • Challenging, responsible tasks with room for initiative • A professional and pleasant working environment with flat hierarchies and open communication • Individual opportunities for personal and professional development, including support for AI certifications • Flexible working hours and good work–life balance with home office options • Direct access to leading AI technologies (Claude, Oracle AI) as a partner of both platforms