Content Analyst – Social Media

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PRINCIPIA

WebsiteLinkedInAll Job Openings

51 - 200 employees

💄 Beauty

🛍️ eCommerce

👥 B2C

Beauty • eCommerce • B2C

PRINCIPIA is a Brazilian direct-to-consumer dermocosmetics brand and online retailer offering science-backed, high-performance skincare, body and hair products. The company emphasizes transparent, concentrated formulas with disclosed active ingredient concentrations, affordable pricing, and personalized routines (dermaquiz) to democratize advanced treatments. It operates primarily through an e-commerce storefront with customer support, secure payment options and a 30-day return policy.

📋 Description

• Develop and lead the social media strategy aligned with brand and business objectives • Define editorial calendars and content plans for Instagram, TikTok, YouTube, Pinterest and other relevant platforms • Identify behavioral, consumer and beauty trends to create content and positioning opportunities • Ensure consistency of visual identity, tone of voice and brand positioning across all channels • Identify opportunities using trends and organic content generated for the brand • Propose insights for the conception of native content for each platform • Develop editorial topics and creative briefs for alignment with internal teams • Work closely with creative teams in producing product content, campaigns, launches and seasonal activations • Partner with the Influencer and Community teams to amplify campaigns and launches • Identify collaboration opportunities with creators aligned to the brand's positioning • Ensure influencer content is connected to the social strategy • Monitor KPIs and generate actionable insights for continuous optimization • Build executive performance reports and present results to stakeholders • Analyze metrics such as reach, engagement, community growth, share of voice, traffic and conversion (in collaboration with the media team) • Maintain deep knowledge of social media trends, the creator economy and the beauty market • Propose tests and pilot projects to accelerate the brand's growth and relevance.

🎯 Requirements

• Degree in Marketing, Communication, Advertising, Public Relations or related fields • Proven experience in Social Media, preferably with beauty, fashion, lifestyle or consumer goods brands • Track record of building and growing digital communities • Advanced knowledge of Instagram, TikTok, YouTube, Pinterest and emerging platforms • Experience with content strategies, influencers and integrated campaigns • Analytical skills to interpret data and translate it into strategic recommendations • Excellent written and verbal communication • Experience with campaigns involving beauty creators and influencers • Familiarity with review content, tutorials, UGC and social commerce.

🏖️ Benefits

• No specific benefits were mentioned in the text.