Email Marketing Consultant

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πŸ”₯ 0 minutes ago

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Logo of Probably Genetic

Probably Genetic

1 - 10 employees

βš•οΈ Healthcare Insurance

🧬 Biotechnology

πŸ”¬ Science

Healthcare Insurance β€’ Biotechnology β€’ Science

Probably Genetic is a company that aims to empower individuals by unlocking the potential of their DNA through genetic testing. The company offers no-cost at-home genetic testing for over 4,000 rare diseases, helping people determine the cause of their symptoms. Their process involves determining eligibility, collecting a saliva sample at home, and analyzing it to identify disease-causing variants. Results are provided within 8 weeks, accompanied by complimentary genetic counseling. By conducting and funding this testing program, Probably Genetic seeks to improve rare disease diagnosis and understanding while ensuring data privacy. Furthermore, their technology connects undiagnosed patients to resources, facilitating early access to diagnoses, clinical trials, and treatments, and their data platform supports drug developers and patient advocacy groups.

πŸ“‹ Description

β€’ Refresh the content and design of our Abandon series to improve engagement and conversion β€’ Refresh the content and design of our customer onboarding series to better guide patients through the pre-booking experience β€’ Design and build new email(s) to drive peer-to-peer referrals β€’ Build and launch an SMS journey to encourage form completion and appointment booking

🎯 Requirements

β€’ Experience coding emails in HTML for major email clients (Gmail, Outlook, Apple Mail) in a mobile-first environment, including responsive design techniques, not just drag-and-drop builders β€’ A track record of writing or optimizing emails against specific performance metrics like click rate, open rate, or conversion rate β€’ Understanding of email marketing fundamentals: segmentation, triggers, and behavioral targeting β€’ Strong copywriting instincts, with the ability to write compelling subject lines, CTAs, and body copy β€’ Familiarity with SMS campaign best practices, including TCPA and opt-in flows β€’ Some things that are not required, but you will learn on the job: β€’ Experience using AI tools to improve productivity and speed up email creation β€’ Hands-on experience building and launching campaigns in Iterable, including journey/workflow setup β€’ Experience analyzing campaign performance data and translating insights into actionable improvements β€’ A good person. We work with some of the most marginalized populations on the planet and empathy is key β€’ Patient-focused and motivated to have a lasting, positive impact on humanity β€’ Comfortable in a fast-paced, often ambiguous environment with rapid change β€’ Action-oriented and excited to build a company from the ground up

πŸ–οΈ Benefits

β€’ An engaging and supportive team all on a mission to improve lives β€’ Fair and equitable compensation with competitive early-stage equity grants β€’ Generous Flexible Time off policy, that we actually use β€’ Parental Leave Benefits (12 weeks for both birthing and non-birthing) β€’ Hybrid, flexible work with high-trust and autonomy β€’ A bright, inviting, pet-friendly office in Downtown SF near transit β€’ A β€œwork from anywhere” policy, up to 4 weeks a year β€’ Regular team retreats in exciting destinations β€’ Health Benefits including medical, dental, vision, therapy, FSA, and 401k β€’ And so much more!

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