Growth Marketing Engineer

🔥 12 minutes ago

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Product Genius

11 - 50 employees

Founded 2022

🛍️ eCommerce

☁️ SaaS

🤖 Artificial Intelligence

eCommerce • SaaS • Artificial Intelligence

Product Genius is an AI personalization engine for e-commerce stores, especially Shopify, that provides personalized product recommendations, content selection (questions & answers, reviews, video), conversational AI search, and a TikTok-style feed algorithm to increase revenue per session. It installs via the Shopify App Store, claims an average +20% revenue per session (and A/B tested lifts higher), offers a 15-day free trial, and targets merchants with Pro and Enterprise plans including APIs and headless integration, ADA/GDPR compliance, and integrations for ads and content. The product continuously learns from shopper interactions (swipes, clicks, linger, scroll) to present optimal recommendations and automates content choices and site design/development improvements. It is marketed as low-effort (under 10 minutes to set up) and high-impact for increasing conversion and revenue.

📋 Description

• Architect the growth system — Design end-to-end growth infrastructure integrating referral, paid, outbound, social, CRM, and product signals into a cohesive, continuously improving system. • Build AI-assisted workflows — Automate lead enrichment, segmentation, outbound sequencing, content generation, performance analysis, and workflow orchestration using tools like Clay, Apollo, and custom automations. • Event Infrastructure Engineering — Treat industry conferences (ShopTalk, NRF) as programmatic data triggers. Build the automated scraper, enrichment, and outreach systems that capture high-intent accounts before, during, and after physical deployments. • Manage an AI agent workforce — Design agents that handle data acquisition, enrichment, content transformation, research, and campaign execution. • Drive demand generation — Own performance across paid and outbound channels (Google, Meta, LinkedIn, email, partnerships). Build high-intent pipeline and drive awareness-to-trial conversion. • Treat growth like a product — Instrument the full funnel. Measure CAC, conversion, and pipeline quality. Use experimentation to isolate variables and improve system performance. • Build feedback loops — Connect prospect/customer behavior, campaign performance, CRM activity, and revenue outcomes into actionable intelligence using an AI-first systems approach. • Collaborate with sales — Optimize lead scoring, prioritization, handoff systems, and sales enablement workflows. • Engineer content systems — Transform organizational knowledge, CRM data, and sales conversations into high-performing ads, outbound messaging, landing pages, and email sequences. • Drive the creation and testing of marketing creative — Build tools and relationships for content creation, identify new messages, positioning, and ways of communicating visually. • Identify and execute additional marketing channels • Build relationship-driven distribution — Develop the channels that resist automation: influencer and creator relationships, agency and ecosystem partnerships, and community presence. Turn happy customers into references and advocates that compound awareness over time. • Set the editorial bar — Own the judgment layer on top of the content systems. Make sure ads, landing pages, outbound, and posts carry voice, story, and a clear reason for the audience to care, not just volume.

🎯 Requirements

• Systems thinking — you reason in data science, workflows, feedback loops, and compounding advantages • Technical fluency with APIs and coding (ex Python), workflow automation, AI tooling, • Comfort vibe-coding and manually reviewing n8n.io workflows, scripts, data science and dashboards, and systems in Python or JavaScript • Deep analytical rigor — you build systems that generate insight, not just dashboards • Experimentation mindset — you form hypotheses quickly, test rigorously, and update based on evidence • AI fluency — you already use AI heavily and constantly look for leverage • Comfort without a playbook — you operate from first principles in ambiguity, scope the messy problem yourself, and ship a working version before the path is obvious. • Relationship building in the market — you grow the channels that don't automate: influencer and creator relationships, agency and ecosystem partnerships, community, and customer advocacy. • Design and editorial taste — you may not draw the infographic, but you know high-converting positioning from hollow clickbait, and you match narrative depth to the prospect's stage in the funnel. • No specific degree required. Demonstrated ability to build systems, drive growth, and learn quickly matters more. • Nice to have: CRM architecture, and modern GTM infrastructure (Clay, Apollo, HubSpot, or similar strongly preferred) • Experience working with major Ads / Social platforms (Google, Facebook, LinkedIn, Reddit, etc) • Shopify and ecommerce ecosystem fluency (agencies, partners, community) • 3+ years in B2B demand generation, growth engineering, RevOps. • Product-led growth experience.

🏖️ Benefits

• Health insurance • Dental insurance • Vision insurance • 401k matching • Flexible PTO

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