Head of Growth Marketing

🔥 5 minutes ago

⛰️ Colorado, New York – Remote

⛰️ Colorado – Remote 🗽 New York – Remote

💵 $120k - $150k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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ProductPlan

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🤝 B2B

⚡ Productivity

SaaS • B2B • Productivity

ProductPlan is a SaaS platform that enables product teams to craft, communicate, and manage strategic product roadmaps. It offers tools for strategy alignment, prioritization, idea capture, discovery, integrations, and launch workflows, with drag-and-drop roadmaps, OKR linkage, and collaboration features that create a single source of truth for product planning. ProductPlan targets B2B product organizations and enterprises seeking to streamline product management processes, align teams, and accelerate time-to-market.

📋 Description

• You will own ProductPlan’s demand engine: the strategy, channels, budget, and pipeline. • You will report directly to our CEO, Steven Cohn. • Launch a brand-new product into a new category, end to end, and own the demand story behind it. • Own pipeline across paid and organic channels: paid search (Google), paid and organic LinkedIn, and the highest-ROI bets you uncover and prove out. • Own organic discovery and make ProductPlan the answer in AI-powered search and LLM results. • Nurture, conversion flows, lead scoring and handoff, and reactivation of our existing database. • Manage landing pages, forms, and on-site experiences that turn visitors into pipeline. • Identify events as a demand vehicle: pick the rooms our buyers are already in and make ProductPlan impossible to miss. • Oversee the martech and measurement stack: HubSpot, Webflow, GA4, and Google Search Console, with attribution you trust. • Manage a ~$50K/month working budget: you decide where it goes, and you move it fast toward what is winning. • Design your own assets or direct freelancers and AI tools to get campaigns live fast.

🎯 Requirements

• 5 to 7 years in demand generation, growth, or GTM at a B2B SaaS company. (Required) • You are a builder: you create your own AI tooling and automations, and you will walk us through what you have built in the interview. (Required) • A scrappy in-house operator at heart, energized by owning the whole funnel and multiplying yourself with AI. • Breadth across the growth stack with meaningful depth in at least one: paid acquisition, SEO/GEO, lifecycle/email, or CRO. • A track record of owning pipeline and running multi-channel campaigns you can speak to in detail: what you ran, what worked, and what you learned. • Strong marketing-ops and analytics fundamentals: tracking, attribution, and funnel performance with expertise operating marketing automation systems, and an ongoing desire to learn and apply new methods. • High agency and strong taste, energized by autonomy, urgency, and ownership of the outcome. • Bachelor's degree in Marketing, Business, Communications, or related field.

🏖️ Benefits

• Flexible PTO • Comprehensive health, dental, and vision insurance • 401k with employer match • Employer paid Short Term Disability Insurance • Employer paid Life/AD&D Insurance • Paid parental leave • Performance-based bonus of up to 10% of base salary