Brand & Content Marketing Lead – Digital Experience

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $140.1k - $173.3k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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Progress

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1981

🤖 Artificial Intelligence

💰 Post-IPO Equity on 1995-01

Software • Artificial Intelligence • Infrastructure Management

Progress is a software company that offers a wide range of products and services aimed at improving digital experiences, data management, and infrastructure management. The company provides AI-powered applications across its platforms, enabling businesses to develop and manage these applications efficiently. Progress offers solutions such as the Progress Data Platform for data, AI, and analytics projects, and Sitefinity for digital content and experience management. Additionally, Progress provides infrastructure management products to help streamline network and application management, as well as data connectivity tools under the DataDirect brand. The acquisition of ShareFile has expanded Progress's capabilities in secure file transfer and collaboration. With a strong focus on artificial intelligence, Progress works to deliver innovative solutions for its customers and partners across various industries.

📋 Description

• Lead the development of content and storytelling programs that strengthen awareness, engagement and market perception for products within the Digital Experience portfolio. • Serve as both strategist and creator, developing key thought leadership while driving cross-functional teams to create and publish high-impact content—including thought leadership, customer stories, blogs, executive content, webinars, and videos. • Help shape and evolve the market narrative, messaging and brand voice across content, community, influencer, and advocacy initiatives. • Define and execute a content and editorial strategy aligned with business goals, product priorities and audience needs. • Develop compelling narratives that connect customer challenges, industry trends, product innovation, customer success and community voices to strengthen awareness, engagement and market perception. • Partner with Product Marketing and other stakeholders to translate product capabilities, market insights, and customer perspectives into content that resonates with practitioners and decision-makers. • Measure performance, optimize for business impact, and experiment with emerging formats, channels and AI-assisted content experiences. • Build programs that empower customers, practitioners and partners to become advocates for our brands. • Develop and maintain relationships with customers and practitioners to better understand their challenges, capture feedback, and uncover opportunities for storytelling, advocacy and product insight. • Partner with customers to identify, develop, and amplify success stories, thought leadership, and real-world experiences across content, events and community initiatives. • Actively participate in relevant industry, practitioner, and customer communities, engaging as a trusted and authentic contributor rather than a traditional marketer. • Foster meaningful conversations and connections that strengthen relationships, build credibility, and increase engagement within the communities where our audiences spend their time. • Develop relationships with influencers, media and industry experts who shape conversations in our markets. • Build and manage influencer and creator engagement programs that expand awareness and credibility. • Cultivate relationships with trusted voices across relevant industries and communities.

🎯 Requirements

• 7+ years of experience in content marketing, community marketing, advocacy, influencer marketing or product marketing. • Exceptional storytelling, writing and editorial skills with the ability to translate complex technology concepts into engaging narratives. • Experience building and scaling content programs that drive awareness, engagement and business impact. • Proven ability to build relationships and influence across customers, creators, partners, and internal stakeholders. • Strong relationship-building skills and experience engaging customers, influencers, media, partners and industry experts. • Understanding of how audiences discover and evaluate technology in modern digital and AI-powered environments. • Experience using or experimenting with AI-powered tools, agents and automated workflows to improve content creation, research, audience engagement and operational efficiency, or a strong willingness to learn and adopt emerging technologies. • Experience working in B2B SaaS, enterprise software, technology, or digital experience markets. • Curiosity and a fierce spirit of experimentation.

🏖️ Benefits

• Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan. • Tuition Reimbursement program. • Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance. • Competitive salary, bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback. • Flexible paid vacation time, paid day off for your birthday, and company holidays. • A variety of leave plans, including Parental Leave. • Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.