Director, Lifecycle Marketing

🕒 March 17

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Progyny, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

⚕️ Healthcare Insurance

🤝 B2B

🧘 Wellness

Healthcare Insurance • B2B • Wellness

Progyny, Inc. is a company that provides comprehensive reproductive health benefits with a focus on fertility, family building, and women's reproductive health. Their services include flexible and equitable fertility benefits such as IVF, IUI, adoption, and surrogacy, catering to a global workforce. Progyny is dedicated to achieving superior clinical outcomes and exceptional member experiences through their data-driven model. They offer an extensive network of providers, ensuring high-quality, accessible care. Progyny supports over 460 companies with varied industries, aiming to redefine employer benefits with solutions that encompass every stage of life, from preconception to menopause.

📋 Description

• Drive conversion from interest to enrollment completion: Develop and execute targeted retargeting and nurture campaigns that move members from starting enrollment to completion. • Partner with analytics and marketing operations to define conversion triggers and build automated journeys across email, SMS, and push. • Test and optimize messaging, timing, and creative to reduce drop-off and improve conversion rates across employer populations. • Lead post-enrollment lifecycle strategy: Own the member journey from enrollment confirmation through activation, engagement, and progression. • Develop multi-channel lifecycle programs (email, SMS, push) that educate members, drive first use, and sustain participation. • Segment audiences by personas, utilization, and engagement level to deliver personalized experiences that resonate. • Analyze, optimize, and collaborate: Define lifecycle KPIs—conversion, activation, engagement, repeat utilization—and report on campaign performance. • Partner closely with the product, legal, and analytics teams to align on messaging, triggers, and compliance requirements. • Use insights from member behavior and feedback to continuously refine content, creative, and targeting strategies.

🎯 Requirements

• 8+ years of experience in lifecycle, CRM, or retention marketing, ideally within healthcare, benefits, or digital health. • Proven track record improving conversion and engagement metrics through data-driven, automated lifecycle campaigns. • Hands-on experience with lifecycle marketing tools (e.g., Braze, Iterable, HubSpot, Salesforce Marketing Cloud) and analytics platforms (e.g., Looker, Tableau, GA4). • Strong understanding of B2B2C marketing dynamics and compliance requirements (HIPAA, CAN-SPAM). • Excellent project management, collaboration, and communication skills. • Passion for helping people make informed, confident choices about their healthcare. • Experience building enrollment or conversion journeys in a regulated environment (nice to have). • Familiarity with healthcare engagement funnels (benefit awareness → enrollment → appointment → ongoing use) (nice to have). • Background in A/B testing, journey optimization, and behavioral marketing (nice to have). • Copywriting or content experience translating complex health topics into clear, motivating messages (nice to have).

🏖️ Benefits

• Paid family and parental leave • Preconception, fertility and family building benefits (including egg freezing, IVF, and adoption support) • Family and pet care fund • Menopause and midlife care • Health, dental, vision and life insurance options for employees and family • Free in-person, virtual and text-based mental health and wellness support • Paid time off, including vacation, sick leave, personal days and summer flex time • Company equity • Bonus program • 401(k) plan with company match • Access to on-demand legal and financial advice • Learning and development programs to help you grow professionally and a mentorship program • Company social events to include annual volunteer day and donation matching • Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office