Marketing Specialist

🕒 May 18

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Prosci

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1994

🏢 Enterprise

📚 Education

💰 Private Equity Round on 2016-12

Enterprise • Education • Consulting

Prosci is a global leader in change management solutions, helping organizations and individuals achieve successful transformations. With over 25 years of research and a proven methodology, they empower leaders and teams to overcome change challenges and drive results. Prosci offers personalized solutions, including training, certification, advisory services, and a comprehensive suite of tools and resources to manage change effectively. Their services cater to a wide range of industries, aiming to integrate change management strategies effectively across different sectors. With a commitment to ongoing research and insights, Prosci continues to be a trusted partner for change readiness and implementation, serving clients in over 80 countries.

📋 Description

• Support the NAMER Marketing Team in planning and executing end-to-end marketing initiatives, from strategy definition to execution and performance reporting (including email, social media, events, and campaigns). • Collaborate closely with the Sales and Training team to align marketing activities with business goals and revenue targets, ensuring every initiative drives measurable results. • Drive demand generation for Prosci enterprise offerings in partnership with the Regional Sales team, supporting budget targets and expansion of non-training revenue streams (including advisory and licensing programs). • Assess regional performance and provide data-driven recommendations to inform future marketing plans and resource allocation. • Support Account-Based Marketing (ABM) campaigns for key enterprise accounts, including custom content and multi-touch engagement strategies. • Support marketing activities to drive registrations, including emails, webinars, social media and events. • Focus on industry verticals through strategic partnerships to elevate Prosci’s offerings. • Execute and attend key events aligning with Prosci’s market and key industries. • Execute key webinars in the region to support business and marketing goals. • Source case studies, testimonials and references focusing on verticals and key market segments. • Support the execution of marketing campaigns, including tactics such as email marketing, social media, events, strategic partnerships, and webinars. • Collaborate with digital marketing, creative, and content teams to run SEA, SEO, content syndication, and LinkedIn ads. • Help manage social media presence for the region, creating engaging content that positions Prosci as a thought leader in the industry. • Partner with Marketing CoA team (Brand, Content, Operations, etc.) to execute strategy for the region, defining strategies, channels, and tactics, and evaluating results (productivity and ROI when data is available). • Collaborate closely with the Sales, Delivery, and Operations teams to ensure alignment on business goals. • Leverage corporate and region-wide marketing content, translating and localizing as needed to better serve the market. • Track campaign and marketing activities and report on results. • Gather market insights on trends and customer needs, as well as competitor landscape, and share these with the Sales team and Marketing COA to inform strategic decisions.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications or related field or equivalent professional experience. • Must have 2+ years of professional services marketing in a B2B setting. • Proven experience executing multi-channel B2B marketing campaigns from concept through execution and reporting. • Experience supporting sales teams, including lead generation, nurture programs, and pipeline contribution. • Strong communication skills, both written and verbal, with strong copywriting abilities for various marketing channels. • Organizational skills and attention to detail are crucial. • Strong analytical skills to interpret ROI and performance marketing KPIs. • French-speaking proficiency is an asset.