Director of Growth and Demand Generation

🕒 May 22

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Logo of Pubgenius Inc.

Pubgenius Inc.

11 - 50 employees

pubGENIUS. specializes in engineering customized solutions for digital publishers that are looking to maximize their revenue potential. We understand the nuances and pains of the everyday publisher because we too, are publishers. Our company's portfolio includes our owned & operated properties and a diverse suite of managed sites (partner publishers) from various verticals including but not limited to lifestyle, news blogs and review sites. By leveraging data and technology, we push the envelope. Our goal is to put our partner publishers 1st. We do this by offering a comprehensive, integrated, solution that can be customized to meet any publishers needs. We manage your full ad stack from top to bottom so you can focus on what you do best - to publish quality content!

📋 Description

• Design and execute Account-Based Marketing (ABM) campaigns targeting North American mid-market companies • Set up, scale, and optimize our cold email infrastructure, LinkedIn sequencing, and data enrichment tools. • Collaborate with our technical delivery teams and PMs to transform our massive success stories into high-end technical case studies, white papers, and narrative-driven pitches. • Guide our internal technical digital marketer to optimize highly tailored, high-intent vertical landing pages (e.g., /fintech, /healthcare, /saas) that convert cold executive traffic into diagnostic discovery calls. • Take absolute accountability for Sales Qualified Leads (SQLs), Pipeline Velocity, and Total Closed-Won Pipeline Value.

🎯 Requirements

• You have 4+ years of B2B marketing experience specifically working for custom software development agencies or high-end IT consulting firms. • You can prove you have built campaigns that directly contributed to closing high-value, six- or seven-figure enterprise service retainers. • You know exactly how to write compelling, sophisticated copy that cuts through the noise in the inboxes • You don’t need a massive team to delegate to. You are a self-starter who can map out the macro-strategy on Monday, write the hyper-personalized email templates on Tuesday, and audit the funnel metrics on Friday.

🏖️ Benefits

• Fully remote work from anywhere • Flexible hours

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