Senior Paid Social Specialist – DTC Performance Marketing

🔥 23 minutes ago

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11 - 50 employees

Founded 2018

Designing performance marketing systems that connect and convert so that business leaders can lead business.

📋 Description

• Drive profitable growth for our clients through data-led performance marketing and strategic planning across social media platforms • Develop and execute high-impact paid social advertising campaigns across Meta, TikTok, Snapchat, and Pinterest • Consistently achieve monthly ad spend and revenue KPIs while maximising efficiency and ROI • Conduct data-oriented media buying with rigorous A/B testing for new creatives, audiences, and strategies to scale campaigns • Champion Creative Strategy for your clients, developing core creative testing roadmaps and measuring performance • Write direct-response copy that resonates with target audiences and creates thumb-stopping ads • Collaborate closely with the design team to find new creative angles and breakthrough concepts • Foster strong client relationships by understanding their goals, setting clear expectations, and delivering exceptional service • Identify and develop upsell and cross-sell opportunities with existing clientele to strengthen brand foundations • Monitor and report on campaign success to internal teams and clients, ensuring targets are met and performance is rising • Stay ahead of industry trends, platform updates, and best practices to continuously refine advertising strategies • Actively participate in team meetings, share expertise, and contribute to the overall success of the paid social team

🎯 Requirements

• 3+ years of hands-on experience in paid social advertising, with proven success managing clients with ad spend of at least £30k - £50k per month • Deep understanding of advertising platforms including Meta, TikTok, Google, Snapchat, and Pinterest • Proven track record working with cross-functional teams in an advertising agency, startup, or service-based business environment • Extensive experience working with D2C industry clients and understanding their unique challenges • T-shaped marketing knowledge with understanding of different areas of the marketing funnel • Strong analytical skills with exceptional attention to detail - you love tracking and interpreting data • Experience with reporting and analytics tools (Shopify, Triple Whale, Motion, Agency Analytics) • Proficiency in campaign setup, audience targeting, and performance optimisation • Advanced understanding of creative testing methodologies and performance measurement • Excellent copywriting skills for direct-response advertising • Self-motivated and proactive with a drive to consistently improve and stay current with industry trends • Fluent in English, both written and verbal, with strong communication skills

🏖️ Benefits

• Competitive salary commensurate with experience • Performance-based bonus opportunities aligned with client success • 28 days paid holiday plus bank holidays • Your birthday off (because everyone deserves to celebrate) • Access to £10,000 worth of training courses and ongoing learning opportunities • Mentorship from highly experienced digital marketing experts • Regular social events - quarterly team gatherings with a variety of bonding activities • Fully remote work environment • Subsidised gym membership up to £50 per month