Digital Demand Manager

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🔥 1 minute ago

🇺🇸 United States – Remote

💵 $96k - $115.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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Public Partnerships | PPL

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

⚕️ Healthcare Insurance

🤝 B2B

Healthcare Insurance • B2B

Public Partnerships | PPL is a provider of financial management and administrative services that enable self-directed Medicaid long-term care. The company helps eligible Medicaid participants hire and manage caregivers (including family or friends), handles payroll, payments, tax and compliance paperwork, and offers online tools and support to participants, caregivers, and program administrators. PPL partners with state Medicaid agencies and managed care organizations to administer self-directed care programs across multiple states, aiming to simplify program administration and keep people in their homes.

📋 Description

• The Digital Demand Manager is the strategic and operational lead for PPL’s paid digital acquisition efforts. • Own end‑to‑end strategy and execution across Search, Display, YouTube, and Performance Max campaigns. • Conduct rigorous A/B testing on ad copy, landing pages, audiences, and bidding strategies. • Manage budgets with a data‑driven approach. • Implement conversion tracking, attribution modeling, and advanced analytics. • Architect and optimize the full HubSpot ecosystem. • Build advanced segmentation and multi‑touch nurture campaigns. • Manage and optimize WordPress infrastructure for speed, SEO, UX, and conversion performance. • Identify inefficiencies in marketing operations and proactively design scalable solutions.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field; advanced certifications (Google Ads, HubSpot) preferred. • 5+ years of digital marketing experience, including at least 3 years of hands-on ownership of Google Ads strategy, budgets, and performance. • Proven record of improving conversion rates and return on ad spend. • Advanced experience with Google Analytics and Google Tag Manager. • Strong project management skills and ability to manage multiple priorities. • Preferred: experience with HubSpot (Marketing Hub, Sales Hub, CRM) and WordPress, including automation, reporting, SEO, and landing page optimization.

🏖️ Benefits

• 401k Retirement Plan • Medical, Dental and Vision insurance on first day of employment • Generous Paid Time Off • Employee Assistance Program and more