Marketing Manager

Job not on LinkedIn

November 13

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Public Sector Network

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Public Sector Network is an accredited B Corporation and social learning platform, created to improve the life of public sector employees - and the citizens they serve.

51 - 200 employees

📋 Description

• Develop and execute comprehensive marketing strategies for large-scale events, roadshows, virtual programs, and customized offerings to boost conversions, generate leads, and enhance brand visibility. • Create and promote digital content—including articles, whitepapers, and blog posts—on both the Public Sector Network website and external channels. • Collaborate effectively with production, sales, and operations teams to ensure successful campaign execution. • Launch and manage campaigns through HubSpot, including email creation and deployment, data segmentation, social media publishing, landing page development, and workflow automation to drive sales-qualified leads. • Manage and continually optimize campaign websites and pages to enhance engagement and SEO performance. • Analyze campaign performance using in-house reporting tools to guide future investment and strategy decisions. • Conduct proactive market research to identify trends, opportunities, and competitor activities.

🎯 Requirements

• At least 5 years of proven experience in marketing roles with a focus on email, demand generation, and social media marketing. • Proficient in email marketing platforms and automation tools; Hubspot experience preferred. • Proficiency in WordPress, Wagtail or other content management systems is a plus. • Excellent written and communication skills with the ability to collaborate effectively with cross-functional teams. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Bachelor's degree in Marketing, Business, or a related field preferred.

🏖️ Benefits

• No specific benefits listed