Panel Growth and Marketing Manager

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Pulse Labs

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

☁️ SaaS

🏢 Enterprise

💰 $2.5M Seed on 2018-06

SaaS • Enterprise

Pulse Labs is an AI-powered research platform that helps product, UX, and design teams capture and analyze real user feedback across multiple research methodologies — surveys, interviews, evaluations, observations, and in-app integrations. It offers participant sourcing via a vetted panel (Pulse Voices™), an SDK (FlightRecorder) for embedded in-app feedback, automated AI tools to organize and surface insights, benchmarking and enterprise features with GDPR and ISO 27001 compliance. The platform targets enterprises and teams seeking end-to-end user research solutions.

📋 Description

• Scale and mentor a global team, establishing clear ownership, performance standards, and growth paths. • Recruit top talent and foster a proactive and innovative culture with a high sense of ownership. • Deliver compelling, clear communications tailored for diverse internal and external audiences - whether it's a colleague, the leadership team, a customer, or a marketing campaign, your message always lands. • Develop team balance and expertise across automation, analytics, and paid media to meet evolving needs. • Standardize workflows to increase operational clarity and efficiency. • Align team growth with project pipelines and business priorities. • Lead acquisition initiatives, introducing new channels and experiments to improve marketing performance. • Benchmark trends and tools to translate industry insights into actionable panel strategies. • Diversify growth via the scaling Pulse Voices, building vendor partnerships, working with experts in new geographies, referral models, and more. • Use a test-and-learn mindset to ensure scalable, measurable experimentation to achieve long-term goals. • Partner confidently with Engineering and Product teams to translate marketing needs into technical solutions. • Be an influential voice in recruitment architecture and automation logic improvements. • Bridge marketing operations and technical execution to evolve infrastructure as we grow. • Build structured tracking engines and dashboards to reduce manual work and strengthen reliability. • Transform Pulse Voices into an engaged B2C community with a clear lifecycle strategy. • Design loyalty mechanisms and long-term journeys to strengthen brand affinity. • Expand digital presence and brand visibility for the community. • Scale the Pulse Voices website and ecosystem as a strategic company asset. • Identify new pathways to increase community value over time. • Provide recruitment feasibility, budget projections, and risk assessments for new client proposals. • Represent Panel Marketing across the research lifecycle, from scoping to project closeout. Balance client commitments with operational capacity. • Improve cross-functional collaboration and identify workflow inefficiencies with multiple internal teams. • Apply an automation-first mindset to reduce manual processes via scalable tools. • Own your team's budget and project budgets including forecasting costs, and managing panel acquisition efficiency. • Collaborate with leadership on investment and scalability, balancing growth with cost management.

🎯 Requirements

• 6-10+ years in marketing, recruitment marketing, performance marketing, or community growth. • 2-5+ years leading remote teams across multiple time zones and countries. • Excellent verbal and written communication skills. • Strong technical aptitude and comfort collaborating with engineering and product teams. • Advanced proficiency in Google Sheets and the broader Google Suite ecosystem. • Experience with marketing automation platforms and multi-channel paid and organic acquisition. • Strong business sense with analytical, forecasting, and budgeting capabilities. • Comfort operating in a fully remote, globally distributed, and rapidly evolving environment. • Ability to thrive in ambiguity and rapidly evolving role definitions. • Entrepreneurial mindset with strong ownership orientation.