Head of Marketing

Job not on LinkedIn

November 26

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Pulsus

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Enterprise • Security • Software

Pulsus is an innovative solution provider specializing in Mobile Device Management (MDM) and Enterprise Mobility Management (EMM). The company offers powerful tools to automate and simplify the management of corporate mobile devices, ensuring data security, operational efficiency, and heightened productivity for businesses. With certifications like Android Enterprise Recommended, Pulsus stands out in the market by delivering robust security measures and compliance with corporate policies, thereby supporting companies in their digital transformation journey.

51 - 200 employees

🏢 Enterprise

🔐 Security

📋 Description

• Define and lead end-to-end Marketing strategy, aligning it with Pulsus's revenue and expansion goals. • Oversee and optimize Inbound Marketing operations (SEO, Content, Automation), Paid Media, and Account-Based Marketing (ABM) for key accounts. • Manage Pulsus's reputation and Branding, ensuring consistent communication and high impact at events and PR. • Monitor and report critical Marketing KPIs (CAC, LTV, MQLs, Funnel Coverage, etc.) to the executive team, using insights to continuously refine strategies. • Recruit, develop, and lead the Marketing team, fostering a culture of excellence, collaboration, and innovation. • Manage the Marketing budget strategically, optimizing resource allocation to maximize ROI. • Create and manage co-marketing and sales enablement programs for partners and channels, ensuring Marketing accelerates the indirect sales engine. • Stay ahead of technological trends, identifying and implementing AI solutions to increase operational efficiency and personalize Marketing campaigns. • Plan and supervise the execution of high-profile events and trade shows, from booth strategy and content to post-event lead qualification, maximizing **Branding impact** and **business generation**.

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, Communication, or related fields. • Leadership experience, preferably in Technology/SaaS B2B companies or fast-growing markets. • P&L/Budget Management: Strong track record managing marketing budgets, demonstrating strategic resource allocation and ROI optimization. • Full-Funnel Marketing Strategy Expertise: Proven hands-on experience defining, executing, and optimizing marketing strategies across the entire funnel, from awareness to conversion and retention. • Ability to translate revenue and expansion goals into actionable marketing plans, demonstrating strong alignment with Sales and Product teams. • Advanced ability in Marketing data analysis (CAC, LTV, MQLs, Sales Funnel, Coverage, etc.), using Business Intelligence or Analytics tools to generate insights and make data-driven decisions. • Ability to develop effective co-marketing and sales enablement programs, turning marketing into a driver of indirect sales. • Proven ability to plan and oversee events and trade shows, maximizing returns in branding and, crucially, in post-event lead qualification and generation. • **For this role, the following are a plus:** • Fluency in English and/or Spanish. • Leadership in Innovation and AI Proficiency: Expertise in identifying, integrating, and managing Artificial Intelligence (AI) and Machine Learning solutions, actively using them to automate and optimize end-to-end Marketing processes, drive personalization at scale, and deliver substantial operational efficiency gains.

🏖️ Benefits

• Meal allowance/voucher in partnership with Swile; • Health plan: SulAmérica - Clássico Apartamento or Especial 100 R1 or Unimed Unimax; • Dental plan: SulAmérica or Bradesco Odonto; • Profit-sharing/performance bonus based on achievement of company targets; • Birthday day off. • **Our partnerships and discounts:** • TotalPass: gym discounts; • Vittude: discounts for mental health support consultations; • NewValue: benefits club with discounts at partner stores.