Creative Systems Architect – AI Production Lead

November 25

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Purely Optimal

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Wellness • Healthcare Insurance • Retail

Purely Optimal is a health and nutrition company focused on providing high-quality dietary supplements to enhance energy, vitality, and overall well-being. The company offers a wide range of products, including weight loss supplements, probiotics, collagen peptides, and keto diet pills, all formulated with pure and natural ingredients. Purely Optimal emphasizes the importance of pure quality ingredients and aims to support optimal health and wellness for its customers. It provides supplements targeted at various health categories such as immune support, joint health, and anti-aging, and is supported by a professional medical team to ensure product efficacy and safety.

11 - 50 employees

🧘 Wellness

⚕️ Healthcare Insurance

🛒 Retail

📋 Description

• You're building the Creative Engine—the foundation that makes everything else work. • Develop the prompt library for text-to-video, image-to-video, and image generation that produces consistently exceptional output • Create the quality framework that defines "good/great/exceptional" at SETR • Build the creative testing matrices (how we generate 10+ angles from one concept) • Design the format adaptation system (one concept → UGC, VSL, story ad, testimonial, luxury, etc.) • Document everything so new team members can produce 80% quality in week one, 95% quality by month three • Prove the system works by creating a complete brand from scratch in 48 hours • Run creative strategy sessions to understand their brand, offer, and ICP psychology • Produce 8-12 high-performing video ads per month per client • Create unlimited static ad variations for angle testing • Design landing page creative that converts • Iterate based on performance data • Maintain obsessive quality standards—every deliverable should make us proud • Build the training program for new creative team members • Establish the culture of "unreasonable standards" for creative quality • Train others to think strategically about creative, not just execute • Eventually lead a team of 3-5 creative specialists as we expand • Understand conversion psychology and what makes people buy • Study competitor creative and identify gaps and opportunities • Develop unique angles rooted in deep ICP research

🎯 Requirements

• Expert-level experience with text-to-video tools (Runway, Pika, Kling, Veo, etc.) • Deep knowledge of image-to-video animation techniques • Mastery of AI image generation (Midjourney, DALL-E, Flux, etc.) • Understanding of prompt engineering for consistent, high-quality outputs • Ability to achieve results that look professionally produced, not "AI-generated" • Background in videography, video editing, or creative direction • Understanding of cinematography, framing, pacing, and visual storytelling • Color grading and post-production skills • Experience with creative that actually converts (ads, not just pretty content) • Portfolio that demonstrates range: UGC-style, cinematic, story-driven, luxury, etc. • You understand brand strategy and positioning • You know what makes people stop scrolling and pay attention • You can identify the emotional trigger in an offer and visualize it • You think in systems, not just individual pieces of content • You understand conversion psychology and sales funnels • Excellent English communication (written and verbal) • Comfortable presenting creative concepts to clients on video calls • Professional appearance for client-facing meetings • Ability to explain creative strategy in terms clients understand • Can articulate why something works or doesn't work • Worked in performance marketing or growth-focused creative (Bonus) • Experience with paid ads (Meta, TikTok, YouTube) (Bonus) • Background in branding or agency creative (Bonus) • Understanding of direct response copywriting (Bonus) • Experience training or leading creative teams (Bonus) • Knowledge of landing page design and conversion optimization (Bonus)

🏖️ Benefits

• Performance Bonuses Available • Equity Potential • Growth Trajectory