Regional Content Marketing Lead – EN, DE, ES

🕒 February 25

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Quadient

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💰 $150M Post IPO debt on 2025-02

Quadient is a global automation platform powering secure and sustainable business connections through digital and physical channels. Quadient supports businesses of all sizes in their digital transformation and growth journey, unlocking operational efficiency and creating meaningful customer experiences.

📋 Description

• Create a content strategy that supports demand generation, thought leadership, public relations, customer advocacy, and brand awareness goals for our target audiences in SMB and Enterprise. • Build and manage the regional content calendar, ensuring alignment with global and regional priorities. • Establish and manage a content review process that ensures all stakeholders have buy-in and visibility into the content calendar, as well as performance/engagement metrics. • Develop original content such as blogs, long-form articles, whitepapers, infographics, videos, podcasts, email and digital (website, landing pages) marketing copy. • Create marketing content for partners, including presentations, webinars, partner portal updates, social media posts, and customer/partner success stories. • Develop written and video customer case studies featuring regional clients to support customer advocacy initiatives. • Collaborate with demand generation campaign managers to ensure content goals and assets align with campaign requirements. • Work with the global content team to develop thought leadership and brand awareness assets that can be used across regions. • Support localization of content from global or other geographical markets for use in CE&I campaigns.

🎯 Requirements

• Minimum 3 years of experience in marketing, with knowledge of SMB and Enterprise marketing and measurable success in B2B demand campaign management. • Background in technology or SaaS company operating within a Global Matrix organization and with a remotely based team. • Knowledge of how global campaigns are successfully implemented in line with regional requirements. • Proven track record of supporting XSell, Upsell, and New Logo growth through successful content generation that supports pipeline generating campaigns. • Strong experience with localization processes including the use of technology such as Smartling and local language models. • Proven skills using creative tools including Canva as well as familiarity with marketing automation platforms (e.g., Eloqua, Pardot) and content management platforms. • Expertise in digital, events, content and demand generation marketing, with a deep understanding of how to engage audiences effectively through multiple channels. • Ability to analyze data, generate insights, and optimize campaigns based on performance. • Strong project management skills with the ability to manage multiple content requirements simultaneously and deliver results on time and within budget. • Excellent communication and collaboration skills to work cross-functionally with sales, marketing, and partner teams in a fast paced, ambitious global environment. • Knowledge of account-based marketing (ABM) strategies and tools. • Fluency in English, German (written and spoken) - Spanish is a plus.

🏖️ Benefits

• Flexible Work: Embrace a hybrid work model blending office and remote setup for a balanced lifestyle. • Endless Learning: Access global opportunities for growth through our 24/7 online learning platform. • Inclusive Community: Join diverse communities and engage in our Philanthropy program. • Comprehensive Rewards: Enjoy competitive Total Rewards covering work/life balance and more, including a generous referral scheme. • Caring for Wellbeing: Access our complimentary employee assistance program for mental health support.