Marketing Specialist

🕒 April 21

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Qualfon

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1995

🤝 B2B

🛍️ eCommerce

📡 Telecommunications

B2B • eCommerce • Telecommunications

Qualfon is a comprehensive provider of customer engagement solutions, specializing in services such as contact center operations, digital marketing, data analytics, and fulfillment. The company focuses on enhancing customer interactions and driving revenue through a blend of innovative marketing strategies and back-office support. With a strong commitment to customer care, Qualfon aims to improve customer loyalty and satisfaction across various industries.

📋 Description

• Assist with the scheduling and coordination of audience acquisition marketing activities to support attendee outreach • Help maintain records of target audiences and update marketing lists as directed by the Marketing Director • Compile and organize prospective audience and attendee lists to support the Buyer Relations team • Track and report on remarketing and digital advertising budgets as directed • Format, edit, and distribute messaging for lead generation campaigns based on provided content • Maintain and update event calendars and marketing timelines, ensuring alignment with show deadlines • Assist with entering and updating prospect, exhibitor, and sponsor information in Salesforce and other tracking tools to support the sales process • Accurately enter all data related to account contacts, sponsorships, and marketing opportunities, maintaining up-to-date and organized records • Collect, file, and track all sponsorship and exhibitor materials as required, maintaining organized digital folders and checklists according to event timelines • Support the scheduling and tracking of onboarding tasks for GRIP and Bulletin platforms, ensuring exhibitors and sponsors complete required profiles ahead of deadlines • Update inventory spreadsheets, prepare weekly status reports, and support administrative communication between Sales and Operations for sponsorship activities • Prepare, schedule, and send email campaigns through HubSpot as directed, ensuring timely outreach and accurate recipient lists • Format, upload, and distribute B2B marketing content, including emails and website copy, based on team instructions • Assist with setting up and maintaining attendee and exhibitor records in event mobile apps and matchmaking tools • Track outbound email communications, maintain sending logs, and coordinate with the marketing team to ensure calendar deadlines are met • Input and update customer insights, consumer trends, and market analysis data into tracking systems • Generate regular reports on customer retention metrics and digital marketing activities as requested by the team • Maintain organized records of retention initiatives, assist with documentation, and support process tracking for improvement efforts • Coordinate updates and maintain records for digital marketing channels, including email, website, social media, and digital advertising platforms • Perform routine data entry and updates in marketing systems, event registration, and customer databases (HubSpot, Cvent, Grip, Salesforce), ensuring data accuracy and organization • Support the ongoing maintenance of website content, implementing updates and tracking changes as directed • Organize and catalogue digital and print collateral, ensuring files are regularly updated, accessible, and documented for the team • Log and route inbound customer support requests received via email inboxes and platforms like A2Z • Monitor inquiries, ensure responses are tracked, and maintain records of communications • Assist with scheduling updates, providing user instructions, and managing attendee and exhibitor lists on the event mobile app and matchmaking platforms • Process and track client badge requests, exhibit/decorator service requests, and maintain databases of incoming exhibitor inquiries for follow-up.

🎯 Requirements

• 1-2 years of experience supporting a sales or marketing team in a professional setting (internship experience counts) • Proven experience in writing, building, automating, executing, and analyzing performance of email campaigns using tools like HubSpot • Demonstrated experience creating and managing B2B marketing content, including writing emails, website copy, and digital content • Strong understanding of SEO, digital marketing best practices, and social media for brand awareness • Proficiency in MS Outlook, Word, and Excel • Experience with additional tools such as Salesforce, A2Z/Personify, Basecamp, Adobe Creative Suite, Canva, DataMart, Grip, Smartsheet, and WordPress is a plus • Highly organized with the ability to jump from project to project, keep detailed notes, and consistently report on progress • Exceptional verbal and written communication skills • A proactive work style that demonstrates the ability to prioritize workload, multitask, and identify potential challenge areas.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options