Senior Manager, Demand Generation

Job not on LinkedIn

🔥 4 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $90.3k - $130.8k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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R1 RCM

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2017

⚕️ Healthcare Insurance

☁️ SaaS

💸 Finance

💰 Private Equity Round on 2024-07

Healthcare Insurance • SaaS • Finance

R1 RCM is a leading provider of revenue cycle management solutions for the healthcare industry. With an emphasis on maximizing financial performance and optimizing patient care, R1 offers a comprehensive platform that integrates data analytics, intelligent technologies, and deep expertise in revenue cycle management. The company assists healthcare providers—ranging from hospitals and health systems to physician and specialty care practices—in capturing revenue opportunities, improving payer and patient cash flows, and ensuring compliance with government regulations. R1 is committed to driving cost reductions and revenue improvements while enhancing the patient experience. Their suite of services includes revenue recovery, clinical integrity, and regulatory navigation, making them a trusted partner for many top healthcare providers.

📋 Description

• Build and optimize scalable campaign frameworks, ABM programs, and insights-to-action workflows • Deliver high-quality leads and build pipeline • Partner closely with Sales, CX, Commercial Operations, and Product Marketing • Own and evolve the integrated, persona-based, multi-touch demand generation strategy • Set the standard for full-funnel campaign planning, launch, and optimization • Direct 1:few and 1:many ABM programs targeting R1's top accounts • Own the insights-to-activation strategy end-to-end • Own event strategy and execution end-to-end

🎯 Requirements

• 10-12 years in B2B demand generation, ideally in healthcare, SaaS, AI, or enterprise complex-sales environments • Proven track record owning integrated campaign strategy, ABM, and pipeline generation at scale • Deep experience influencing and partnering with senior sales, regional, and GTM leadership • Experience managing or heavily using Salesforce, ABM platforms, ZoomInfo, Demandbase or similar platforms • Prior experience mentoring junior marketers, direct reports, or cross-functional project teams • Strong strategic thinker with demonstrated ability to shape strategy and translate insights into organization-wide action • Exceptional program and project leadership, able to oversee multiple complex, concurrent initiatives • Proven ability to architect launches that support regional and account-specific go-to-market motions • Demonstrated ability to lead cross-functional collaboration

🏖️ Benefits

• Competitive benefits package • Opportunity to constantly learn • Collaborate across groups • Explore new paths for your career • Contribute, think boldly and create meaningful work