Director, Demand Generation

🕒 4 days ago

🇺🇸 United States – Remote

💵 $160k - $185k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Rad AI

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🔧 Hardware

💰 $25M Series A on 2021-11

Manufacturing • Hardware • Engineering

Rad AI is a company that specializes in custom manufacturing and processing solutions, particularly in the fabrication of components such as casters and material handling devices. They offer a range of products including adjustable casters and OEM parts designed for various industrial applications. Based in Somerset, Michigan, Rad AI is committed to high-quality engineering and manufacturing services.

📋 Description

• Own demand generation strategy and performance: Lead and shape Rad AI’s full-funnel demand generation plan, connecting business priorities, budget and pipeline goals. • Lead integrated campaigns: Develop and execute programs across paid social, search, retargeting, email, webinars, partner channels and targeted account-based programs. • Partner with Marketing Operations: Define campaign requirements, audience logic, scoring, routing, attribution and reporting needs. Maintain enough HubSpot fluency to validate setup and troubleshoot issues. • Manage budget and channel performance: Allocate investment, manage agencies and make clear decisions about where to scale, adjust or stop spending. • Analyze and optimize: Track funnel performance, test messaging and channels and turn data into actions that improve conversion and pipeline. • Drive cross-functional execution: Align with Sales, RevOps, Product Marketing and Marketing Communications on priorities, handoffs and follow-up. • Create operating discipline: Build clear plans, owners, milestones and deadlines. Communicate risks early, close loops and ensure campaigns move from strategy to launch.

🎯 Requirements

• 10+ years of experience in demand generation, growth marketing or performance marketing, with a proven record of driving qualified pipeline in B2B SaaS. • Experience marketing into health systems or other complex healthcare organizations, with a strong understanding of multi-stakeholder buying cycles. • Proven ability to set strategy and personally execute integrated campaigns across paid, email, webinars, partner channels and account-based programs. • Strong ABM experience, including audience selection, buying-committee engagement, Sales activation and account-level measurement. • Strong HubSpot fluency across campaigns, workflows, lifecycle stages, scoring, attribution and reporting, with the ability to partner effectively with Marketing Operations. • Analytical and commercial judgment, with the ability to connect marketing activity to conversion, opportunities, pipeline and revenue impact. • Experience managing budgets, agencies and vendors with clear performance accountability. • Strong operating discipline across multiple programs, deadlines and dependencies, with proactive communication and reliable follow-through. • Ability to work independently, make decisions and keep work moving without waiting for perfect information. • Strong cross-functional partnership skills across various organizational stakeholder groups. • High bias for action and comfort operating in a fast-paced, build-from-scratch environment.

🏖️ Benefits

• Comprehensive Medical, Dental, Vision & Life insurance • HSA (with employer match), FSA, & DCFSA • 401(k) • 11 Paid Company Holidays • Flexible PTO policy • Annual company-wide offsite • Periodic team offsites • Annual equipment stipend • For roles based outside the US, your recruiter can share more details