Senior Marketing Manager – Revenue Generating

5 hours ago

Apply Now

Receive Emails with Similar Jobs

Ragan Communications and PR Daily

WebsiteLinkedInAll Job Openings

Media • Education • B2B

Ragan Communications and PR Daily is a leading provider of training, resources, and insights for communication professionals. The company offers a wide range of services including events, training programs, consulting, licensing, and awards, all aimed at enhancing the skills and knowledge of those in the communications field. Ragan Communications provides valuable resources such as guides, white papers, and job boards, and organizes significant industry events like Communications Week. They focus on various aspects of communications including employee communication, social media management, writing and editing, diversity, equity, and inclusion (DE&I), and leadership communications.

51 - 200 employees

Founded 1970

📱 Media

📚 Education

🤝 B2B

📋 Description

• Own marketing strategy and execution for a defined set of Ragan products (events, awards, memberships or training). • Build and optimize full-funnel marketing plans designed specifically to drive paid registrations, entries, or memberships. • Create and manage multi-channel campaigns across email, paid social, organic social, partnerships, retargeting, and content marketing. • Segment, target, and engage audiences using Ragan’s database, behavioral data, and industry insights. • Conduct ongoing A/B testing to improve CTR, landing-page conversions, and overall return on ad spend. • Develop revenue forecasts, track performance, and report weekly progress toward revenue targets. • Monitor daily and weekly performance dashboards, analyzing trends across audience segments, channels, and creative. • Partner closely with content, sales, membership, and operations to align on goals, timing, and GTM strategy. • Lead post-campaign analysis and internal reports on results, lessons learned, and future recommendations.

🎯 Requirements

• Proven experience as a revenue-generating marketer, preferably at a b2b company, responsible for hitting revenue goals. • Ownership of a product or portfolio with clear accountability for revenue outcomes. • Experience building full-funnel marketing campaigns that directly generate paid conversions. • Strong command of email marketing, segmentation, landing-page strategy, and performance optimization. • Ability to analyze data, forecast revenue, and adjust tactics in real time. • Experience marketing B2B events, memberships, SaaS, training programs, or subscription-based products preferred. • 5–8+ years in marketing roles with increasing responsibility. • Domestic travel 5+ times a year.

🏖️ Benefits

• Health, dental, vision • 401(k) with employer match • Company-paid disability and life insurance • Generous PTO and paid holidays • Professional development support • Early close Fridays year-round