Market Research Analyst

🔥 2 hours ago

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Rain

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1998

📣 Marketing

📱 Media

Marketing • Media

Rain is a growth-focused, full-service marketing and media agency. It combines brand strategy, creative, media buying, and analytics to drive measurable customer acquisition and scale businesses. Rain specializes in video-first and converged TV media—across linear TV, CTV, addressable, programmatic, and YouTube—while using AI-enabled proprietary tools and a tech/data partner ecosystem to optimize performance in real time. The agency also runs specialty practice areas (e. g. , HypeHer for women’s sports) and serves a range of sectors with integrated creative, DRTV, and OTT capabilities.

📋 Description

• Conduct primary market and consumer insights research using survey, focus group, and individual interviewing methods: including designing, editing, and managing consumer survey tools; ensuring response rates and data collection completion within project timelines; understanding factors affecting validity of results; analyzing data using innovative statistical techniques; and interpreting findings • Collate and analyze third party datasets to identify key findings, helping inform client creative and media strategy (market overview, competitive intelligence, target audience profiling, etc.) • Package and present analytical findings and communicate (both written and verbal) complex concepts to general marketing and business audiences • Project coordination skills including maintaining relationships with clients and vendors, facilitating research team meetings and logistical support, and providing as-needed support to the research team • Utilize AI platforms to increase manual process expediency

🎯 Requirements

• 3-4 years experience • Bachelor's degree: in market research, statistics, marketing or communications a plus • Master's degree in relevant field a plus • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy • Highly proficient in Microsoft Office • Experience conducting market and consumer insights research (required) • Experience using Qualtrics, Fortsa or other online survey platforms (required) • Experience with programming a plus (e.g., R, Python, SQL) • Previous advertising agency and/or market research firm experience a plus • Impeccable oral and written communication skills • Ability to learn and thrive in a collaborative and fast-paced remote team and technology environment

🏖️ Benefits

• Medical, Dental, and Vision insurance • Quarterly profit-sharing program • 401(K) plan with employer match (and immediate eligibility) • 4-6 weeks PTO • 12 paid holidays • 12-18 weeks fully-paid Family and Medical Leave • Monthly Work-From-Home allowance