Contract Brand Strategist – Lead

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🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $4k - $4.5k / year

⏳ Contract/Temporary

🟠 Senior

💃 Brand Manager

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Raindrop

WebsiteLinkedInAll Job Openings

51 - 200 employees

📱 Media

🛒 Retail

Marketing • Media • Retail

Raindrop is a leading brandformance agency that combines brand building with performance marketing to create successful brands. The company excels in brand development, design, photography, social media strategy, website development, and video production. They have won numerous accolades, including accolades for their YouTube ads, Super Bowl ads, and Emmy Awards. Raindrop focuses on driving brand lift, retail sales growth, and enhancing digital channels. They work with clients across various industries, including retail and direct-to-consumer (DTC) sectors, and are known for their ability to scale brands at different stages of their journey and create highly effective sales enablement materials. Raindrop is recognized as one of San Diego Business Journal's Best Places to Work and prides itself on being a team of relationship builders and creative minds.

📋 Description

• Lead brand strategy engagements, including positioning, messaging, and brand identity development. • Facilitate client workshops, discovery sessions, and project kickoffs that uncover meaningful insights. • Turn audience, competitor, market, and performance data into actionable recommendations. • Become an expert on each client's business, customers, and category. • Partner with Creative, Account, and New Business teams to shape campaigns from concept through execution. • Build strategy presentations and confidently lead client conversations. • Support Organic Growth by identifying opportunities and presenting strategic recommendations. • Help tell the story behind the work by crafting compelling rationale for creative presentations. • Partner with our research team to continuously explore trends, emerging platforms, and cultural shifts to keep our clients ahead of what's next, and to dig deeper into key insights to identify white space opportunities and create compelling brand narratives • Prepare research briefs for the research team, identifying key strategic questions and hypotheses for each project. • Be a trusted strategic partner who builds lasting client relationships. • Create alignment between clients and creative teams through clear communication and thoughtful leadership. • Partner with Account Managers to shape creative direction and long-term brand strategy. • Champion ideas that solve business problems while elevating creative excellence.

🎯 Requirements

• 8-10 years of experience in brand strategy, creative strategy, or a similar agency role. • Exceptional written, verbal, and presentation skills. • The ability to simplify complex ideas into clear, compelling stories. • Confidence leading clients through strategic conversations with curiosity and credibility. • Experience writing creative briefs and guiding multidisciplinary creative teams. • Strong understanding of brand strategy, messaging, consumer insights, and creative development. • Familiarity with Meta, Google Analytics, content strategy, and performance marketing. • Experience with ClickUp, Google Workspace, Dropbox, or similar collaboration tools. • Highly organized, adaptable, and energized by solving new challenges. • Agency experience is strongly preferred. • Must live in the United States

🏖️ Benefits

• $4,000 - 4500 per pay period • Equipment provided by Raindrop • Accrued sick leave