Media Buyer

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Rain the Growth Agency

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1998

💼 Consulting

📣 Marketing

📱 Media

Consulting • Marketing • Media

Rain the Growth Agency is a full-service creative, advertising, and media agency that specializes in helping direct-to-consumer (DTC) brands achieve transformational growth. Utilizing a unique approach called Transactional Brand Building, the agency delivers on both branding and sales objectives by integrating services in media, creative strategy, and analytics. As a woman-led agency, Rain fosters a culture of innovation and flexibility, leveraging cutting-edge technology and proprietary tools to optimize return on investment for its clients.

📋 Description

• Develop and execute video buying strategies aligned with client objectives and KPIs • Understand the advertising industry, assigned media, competitive factors, and marketplace conditions that affect performance and clearance opportunities • Negotiate competitive rates, added value, premium placements, and effective buy schedules across media partners • Partner closely with Planning to ensure media buys align with overarching strategy and client goals • Represent media on client calls, providing expertise on marketplace trends, pricing, inventory, and opportunities • Track and monitor budgets with accuracy, ensuring proper billing, pacing, reconciliation, and administrative follow-through • Analyze reporting, pre-log and post-log information, and monitor campaign performance on an ongoing basis to identify more productive opportunities and recommend optimizations • Identify inventory patterns throughout each quarter, including present and projected station, vendor, and market conditions • Build and maintain vendor relationships • Solicit, evaluate, and develop new or inactive media outlets and non-broadcast opportunities, including other lead-generation channels • Research periodicals, websites, industry communications, and marketplace updates to uncover new media opportunities • Contribute to team initiatives, including process improvements, troubleshooting, identify workflow efficiencies, and tool enhancements • Exemplify the agency's Core Values and complete other duties and tasks as assigned

🎯 Requirements

• 1-3+ years of media buying experience, preferably across linear, CTV and -performance/response-driven media in an agency environment • College degree or relevant experience • Experience with national linear and performance/response-driven media • Proven track record negotiating and managing media investments • Strong negotiation, sales, communication, presentation, and organizational skills, with a professional demeanor and the ability to influence stakeholders • Keen eye for analysis, including proficiency in Excel and comfort working with large datasets • Strong attention to detail and ability to identify accuracy in data • Strategic thinker with strong problem-solving capabilities • Ability to thrive in a fast-paced environment while managing multiple priorities, following up consistently, and taking initiative • Understand emerging trends in linear, CTV, and non-broadcast media opportunities • Proactive, self-directed, highly organized, and comfortable independently researching new opportunities • Collaborative mindset with demonstrated experience mentoring and supporting team members • Desire to pitch new ideas, strategies, and media opportunities • Appreciation of the agency's core values

🏖️ Benefits

• Medical, Dental, and Vision insurance • Quarterly profit-sharing program • 401(K) plan with employer match (and immediate eligibility) • 4-6 weeks PTO • 12 paid holidays • 12-18 weeks fully-paid Family and Medical Leave • Monthly Work-From-Home allowance