VP, Enterprise Marketing

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Raptive

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eCommerce • Media • SaaS

Raptive is a full-service creator media company that empowers creators and publishers to maximize their ad revenue and grow their brands. By leveraging advanced technology and deep industry expertise, Raptive enables content creators to turn their passions into profitable ventures while maintaining quality audience engagement. The company provides a range of services including ad management and business solutions, ensuring that creators receive high earnings while advancing their influence in the digital space.

201 - 500 employees

🛍️ eCommerce

📱 Media

☁️ SaaS

📋 Description

• Lead the complete marketing strategy and execution for Raptive's enterprise publisher business • Own end-to-end marketing strategy for enterprise publisher prospects across the entire funnel • Develop and execute account-based marketing (ABM) programs targeting high-value publishers and media groups • Lead go-to-market planning, positioning, and messaging that positions Raptive as the strategic partner for premium publishers seeking independence from walled gardens • Define quarterly campaign themes and narratives that demonstrate Raptive as the ideal solution for enterprise publisher challenges • Identify and capitalize on market opportunities through competitive intelligence, programmatic advertising trends, and publisher ecosystem analysis • Serve as the strategic bridge between product capabilities and publisher business outcomes • Represent Raptive at industry events, conferences, and speaking opportunities

🎯 Requirements

• 8+ years in B2B marketing for adtech, martech, or media technology companies targeting premium publishers, media groups, or digital platforms • 5+ years in marketing leadership roles with demonstrated ability to balance strategic storytelling with performance marketing rigor • Proven track record developing and executing successful enterprise marketing strategies that drive measurable pipeline and revenue growth • Deep expertise in account-based marketing, demand generation, and multi-channel campaign management for complex, technical B2B sales • Strong background in content marketing and lifecycle nurture programs for enterprise buyers • Experience with marketing automation platforms (Salesforce Marketing Cloud strongly preferred) • Industry fluency in adtech ecosystem, programmatic advertising, publisher business models, identity solutions, and AI applications in digital advertising • Ability to translate technical product capabilities into compelling business narratives for both executive and technical audiences • Track record of building credibility with enterprise sales teams and demonstrating marketing's revenue impact • Comfort working in a fast-paced, high-growth environment.

🏖️ Benefits

• Raptive is committed to diversity, equity, and inclusion. • Professional development opportunities.