Senior Product Marketing Manager

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🕒 January 8

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Rayda

WebsiteLinkedInAll Job Openings

11 - 50 employees

☁️ SaaS

🤝 B2B

👥 HR Tech

💰 Pre seed on 2023-02

SaaS • B2B • HR Tech

Rayda is a SaaS platform that automates global employee device lifecycle management for companies. It handles procurement, pre-configuration, international shipping, tracking, maintenance, secure data wiping, retrieval, storage, insurance, and sustainable disposal across 170+ countries, enabling IT, HR, and operations teams to equip remote employees quickly and reliably. Rayda centralizes device tracking and documentation, reduces device-related tickets and costs, and accelerates onboarding and offboarding workflows for distributed, enterprise customers.

📋 Description

• Own Rayda’s positioning and product narratives • Define ICPs, personas, and buying triggers for technical audiences • Maintain messaging consistency across sales and marketing • Decide what messaging should not exist • Define the role each product plays in the GTM strategy • Clarify who each product is for (and who it is not for) • Shape launch, pilot, and partner narratives • Prevent effort being spread too thin • Design and manage messaging, segment, and channel tests • Partner with Demand Gen to execute experiments • Measure results and turn them into clear GTM decisions • Own sales enablement assets (decks, one-pagers, narratives) • Ensure assets are practical, reused, and grounded in real conversations • Feed validated market insight back into Product • Partner with Comms & Brand to turn narratives into content

🎯 Requirements

• Have PMM experience in B2B SaaS selling to technical audiences • Experience executing GTM strategy for the UK, US and EU Market • Deep understanding of the UK, US and EU Market • Have worked with IT managers, security teams, or CIO-level buyers • Are comfortable running and interpreting market experiments • Can make trade-offs and defend focus • Care about outcomes more than volume of output

🏖️ Benefits

• Competitive salary • Fully remote role • Comprehensive health insurance coverage. • Pension contribution in line with regulations. • All other statutory benefits as required by employment law. • Access to company-wide perks and allowances