Product Marketing Manager

September 30

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

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Recorded Future

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Cybersecurity • Artificial Intelligence • Enterprise

Recorded Future is a leading provider of threat intelligence solutions, helping organizations see and prioritize potential threats in real-time so they can act to prevent attacks. Trusted by governments and large enterprises, Recorded Future offers comprehensive, unbiased threat intelligence that is used to secure critical infrastructure worldwide. Using their Intelligence Graph and cloud platform, they deliver timely and actionable insights by analyzing and structuring threat data from across the internet. Their services are crucial in mitigating risks such as ransomware attacks, digital risks, and supply chain vulnerabilities. With a strong reputation recognized by industry analysts, they stand at the forefront of modern defense solutions by integrating AI into security workflows.

501 - 1000 employees

Founded 2010

🔒 Cybersecurity

🤖 Artificial Intelligence

🏢 Enterprise

💰 $25M Series E on 2017-10

📋 Description

• Develop and execute go-to-market strategies for product launches across LATAM markets • Conduct market research and competitive analysis to identify positioning opportunities • Define target customer segments and create buyer personas specific to LATAM regions • Partner with sales leadership on pricing strategies and launch coordination • Design and execute integrated digital marketing campaigns across paid search, social media, and content marketing • Create localized content strategies for diverse LATAM audiences • Optimize campaigns across mobile and desktop users and manage marketing automation platforms • Monitor performance metrics and optimize campaigns based on ROI • Develop sales materials including pitch decks, product sheets, and case studies • Create and deliver product training programs for regional sales teams • Establish sales playbooks with market-specific insights and competitive intelligence • Provide ongoing sales support and analyze performance data for optimization

🎯 Requirements

• Bachelor's degree in Marketing, Business, or related field • 4+ years of product marketing experience, with 2+ years in Latin American markets • Fluent in Spanish (native or near-native proficiency required) • Strong analytical skills with marketing analytics experience (Google Analytics, Marketo, Salesforce) • Experience with digital marketing channels and marketing automation • Excellent communication skills and ability to work across time zones • Experience in cybersecurity, B2B SaaS, or technology preferred • Previous experience managing marketing budgets and vendor relationships preferred • MBA or advanced marketing degree preferred • Familiarity with LATAM business culture and regulatory environments preferred • Strategic thinking with tactical execution abilities preferred • Cultural intelligence and understanding of LATAM markets preferred • Data-driven decision making and analytical skills preferred • Cross-functional collaboration and project management skills preferred • Adaptability in fast-paced environments • Able to travel 20-30% of the time

🏖️ Benefits

• Remote work