Fractional Chief Marketing Officer

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🕒 June 25

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RecruitMyMom

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2012

🤝 B2B

🎯 Recruiter

👥 HR Tech

B2B • Recruitment • HR Tech

RecruitMyMom is a specialist talent agency in South Africa focused on empowering women by providing access to skilled job opportunities. With a commitment to diversity and flexibility, the agency connects professional mothers and independent contractors with employers seeking reliable talent for both full-time and part-time positions across various industries. They offer services including background checks, psychometric testing, and access to a wide range of professions, from virtual assistants to fractional executives.

📋 Description

• Develop and execute a comprehensive, high-growth marketing strategy; define brand positioning, value propositions, and messaging frameworks; provide strategic oversight and mentorship to internal marketing resources or external agencies. • Design and oversee data-driven lead generation and account-based marketing (ABM) campaigns to fuel the sales pipeline; optimise the digital marketing mix across multiple channels to increase inbound lead flow. • Elevate corporate brand presence through strategic content marketing, thought leadership pieces, public relations, and social media campaigns; oversee the corporate website to ensure high performance for client acquisition and employer branding; enforce consistent messaging across all corporate touchpoints. • Conceptualise and drive high-impact marketing initiatives including webinars, industry events, round tables, and whitepaper launches; collaborate with internal technical leadership to translate complex capabilities into market-facing content. • Establish, monitor, and report on key marketing KPIs (including CAC, MQLs, pipeline contribution, and ROMI) to provide regular strategic insights to the executive committee. • Monitor B2B technology trends, shifting buyer personas, and competitive movements within the cloud ecosystem to continuously refine marketing tactics.

🎯 Requirements

• Minimum of a Bachelor’s degree in Marketing, Business Administration, or a related field is required. • Master’s degree or MBA is desirable. • Proven track record as a CMO, VP of Marketing, or Head of Marketing. • Experience within the B2B technology, cloud consulting, or SaaS sectors. • Demonstrated success in building corporate brand awareness and scaling lead-generation engines. • Deep understanding of the technology sector, digital transformation trends, and B2B buyer journeys. • Strong command of digital marketing strategies, content production, PR, and event management. • Highly data-driven with strong problem-solving capabilities and superior presentation, storytelling, and interpersonal skills. • Proficient in modern marketing stacks (HubSpot, Salesforce, Google Analytics, and marketing automation tools).

🏖️ Benefits

• Remote work but must be based in Johannesburg for occasional meetings.