Marketing Lead – Accounting AI, Process Automation

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RedSky

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

💼 Consulting

🎖️ Defense

🏥 Healthcare

Consulting • Defense • Healthcare

RedSky is a trusted IT and cyber advisory firm dedicated to solving mission-critical challenges for national security. With a strong emphasis on cybersecurity, strategic and tactical planning, and policy governance, RedSky customizes its approach to support organizations in achieving their mission objectives. The company prides itself on building trust through transparent communication and solutions-driven support, and it offers competent and reliable service, especially to military and federal civilian entities. RedSky is an SBA Certified, 8(a), economically disadvantaged, minority, woman-owned small business with a vendor-agnostic stance, ensuring customized solutions for its clients without bias towards specific products.

📋 Description

• Building and executing the GTM strategy for the AI accounting automation platform • Identifying and segmenting target audiences (accounting offices, finance departments, SME owners) • Designing and running lead generation campaigns (outbound, content, paid, partnerships) • Creating sales and marketing materials (decks, one-pagers, case studies) • Collaborating with the founder and product team on positioning and value communication • Building brand presence in the accounting and fintech ecosystem • Monitoring GTM metrics and iterating quickly based on results

🎯 Requirements

• At least 4 years of experience in B2B marketing or a GTM role at a startup or scaleup • Proven track record of building customer acquisition strategies • Ability to independently create content and marketing materials • Analytical mindset and comfort with data • High autonomy and ability to operate under significant uncertainty • Proficiency in Polish and English at C1+ level

🏖️ Benefits

• A key role in shaping the product's market presence from day one • Close collaboration with experienced founders and investors • High autonomy and room to experiment • Flexible cooperation model (B2B or employment contract)