Director, Growth Marketing

🔥 0 minutes ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $140k - $160k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Registrar Corp

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2003

📋 Compliance

⚕️ Healthcare Insurance

☁️ SaaS

💰 Secondary Market on 2021-08

Compliance • Healthcare Insurance • SaaS

Registrar Corp is a leading provider of regulatory compliance services, software, and online training for companies seeking to enter or maintain their presence in the U. S. market. Specializing in FDA registration and compliance across a variety of industries including food and beverage, cosmetics, drugs, medical devices, and dietary supplements, Registrar Corp helps businesses navigate complex regulatory requirements. With over 30,000 clients in more than 190 countries, the company offers innovative solutions and expert guidance, ensuring that products meet U. S. standards. Services include label and ingredient reviews, import alerts assistance, and compliance software, providing a comprehensive and supportive experience for importers, exporters, and regulatory professionals worldwide.

📋 Description

• Drive Revenue Growth • Work with Product Marketing to develop and execute integrated growth marketing strategies that drive qualified leads, qualified pipeline, and revenue across multiple business lines. • Prioritize marketing investments based on business impact, ROI, and corporate revenue goals. • Build annual and quarterly marketing plans with Sales, aligning marketing programs with sales priorities and revenue targets. • Improve lead quality and lead progression throughout the funnel. • Eliminate lead leakage by optimizing processes from MQL through Closed Won. • Partner with Sales to improve conversion rates, pipeline velocity, and revenue performance. • Lead strategy and execution across Google & Bing Ads (SEM/PPC), LinkedIn and Meta advertising, email marketing and nurture programs, webinars, paid and organic social media, tradeshows and events, landing page/website optimization, and conversion rate optimization (CRO). • Leverage AI for workflow automation, increased productivity, and demand generation effectiveness. • Own paid search strategy, execution, and optimization. • Continuously improve ROAS, CPA, conversion rates, pipeline, and revenue. • Coach and develop a high-performing growth marketing team. • Present performance, insights, and recommendations to executive leadership. • Foster a culture of testing, experimentation, and continuous improvement.

🎯 Requirements

• 12-15 years of B2B demand generation or growth marketing experience. • Proven success building and executing integrated marketing programs that drive measurable pipeline and revenue. • Deep, hands-on expertise managing SEM/PPC campaigns in Google, Bing, Meta and LinkedIn. • Experience managing multi-million dollar paid media budgets with a strong focus on ROAS and CPA. • Experience with international, multi-language marketing campaign execution and effectiveness. • Strong analytical skills with experience using marketing data to optimize performance. • Demonstrated success partnering with Sales to improve pipeline generation and lead conversion. • Experience leading high-performing marketing teams and implementing cross-functional business processes. • Ability to balance strategic planning with hands-on execution. • Bachelor's degree in Marketing, Business, Communications, or a related field.

🏖️ Benefits

• Comprehensive benefits, including medical, dental, vision, mental health support, 401(k) with company match, and paid time off